Marketing

Organizations get funding to expand commercial export markets

USDA's Foreign Agricultural Service (FAS) has awarded fiscal year 2016 funding to more than 60 U.S. agricultural organizations to help expand commercial export markets for U.S. goods. The Market Access Program (MAP) focuses on consumer promotion,... more »

Companies honored by PMA for packaging contributions

Seventy-one submissions from 57 companies vied for five 2015 Produce Marketing Association (PMA) Impact Awards: Excellence in Packaging. Winners of the 2015 Impact Award announced at the Friday general session of PMA Fresh Summit in... more »

Picking your own apples can be expensive – for orchards

At first glance, u-pick seems like a great deal for growers. Instead of paying people to pick your apples, they pay you? That's a no-brainer, right? Well, according to the Wall Street Journal, the deal... more »

PMA Fresh Summit sessions to address global trade

Because global trade is an important area of focus for the Produce Marketing Association (PMA) members, nearly a dozen global trade experts from the fresh produce, agriculture and trade industries will convene for two education... more »

U.S. can profitably produce larger apple crops

What’s the ideal size of the U.S. apple crop? A simple question, with no simple answer. When Fruit Growers News quizzed members of the U.S. apple industry, their answers varied – if they chose to... more »

TruEarth strategy draws Midwest apple growers

More than 20 apple growers in Minnesota and Wisconsin are pursuing earth-friendly growing practices in the upper Mississippi Valley, to compete against the growth of full-fledged organic operations that are more apt to thrive in... more »

Pear marketing focuses on snacking

Harvest is nearing completion for the Northwest pear growers of Washington and Oregon. Over the next months, 10 pear varieties will be at their peak, putting a fresh crop of Northwest-grown pears within easy reach... more »

Chinese importers touring Northwest apple industry

Nine Chinese importers are visiting Washington state and Oregon this week to learn more about their apple and pear industries, according to the Washington Apple Commission (WAC). WAC and Northwest Pear Bureau are jointly sponsoring... more »


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