Marketing
Extreme snacking video links Pear Bureau Northwest with consumers
With the fourth annual ongoing efforts to present pears in new and exciting ways and reach new audiences, Pear Bureau Northwest has embraced the current popularity of hot and spicy snack foods by creating a short,... more »
Blueberries, pears among Amazon’s best-selling delivered groceries
Online sales giant Amazon recently released U.S.-only seasonal and year-end highlights of data from its shoppers in what it said was a record-breaking year and holiday season. Blueberries were among the best-selling items for grocery... more »
Equipment manufacturers, agri-marketers team up to share marketing tips
With the ag economy entering a new era of uncertainty, getting multi-location dealers and retailers, as well as small to medium-sized manufacturers to punch above their weight class in the marketing space is key to... more »
Dry Cider January announced by Cider Association
The American Cider Association is launching a month long campaign called Dry Cider January to promote their members’ ciders containing 0 grams of sugar. They will list the ciders on its website and will be promoting them... more »
Georgia Beekeepers Association backs ‘Save the Honeybee’ license plate
“Save the Honeybee” license plates are now available for Georgia drivers to purchase, thanks to the efforts of the Georgia Beekeepers Association (GBA). “The idea of the honey bee tag had been tossed around for... more »
Cider Association rings in new year with a new look, name
After eight years using the title of United States Association of Cider Makers, or USACM for short, the cider industry trade group has updated its brand. On Dec. 31, 2019, the group unveiled its shorter,... more »
Asia Fruit Logistica moves from Hong Kong to Singapore for 2020
Asia Fruit Logistica, the continent’s leading fresh fruit and vegetable trade show, is moving to Singapore for its 2020 edition from its traditional location in Hong Kong. The 2020 show will take place Sept. 16-18... more »
Nation’s produce carriers balance drivers, cargo
Shipping is an essential part of the food supply chain and a significant factor in everyone’s bottom line along the way. Transit costs can be volatile; they hinge on any number of factors beyond food... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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