Marketing
Take basics steps toward a successful market
What distinguishes a successful farm market from a mediocre one? Some simple management practices can be the difference between a profitable market and a marginal one. The following “seven steps to success” were observed by... more »
Industry reacts to House passing USMCA
Industry groups are reacting to the passage of a trade bill. The U.S. House of Representatives on Thursday, Dec. 19, voted 385-41 to pass the United States-Mexico-Canada Agreement (USMCA). The agreement will now go to... more »
Juici, Koru apples going backstage with Lady Gaga
Juici and Kuru, new apples from Wenatchee, Washington-based Starr Ranch Growers, are headed to Vegas and will be served backstage to the performers at Enigma, a concert residency held at the Park Theater, Park MGM,... more »
2018 New York state pricing information of local berries
In 2019, Cornell Food Industry Management Program in conjunction with the NYS Berry Growers Association distributed a berry pricing survey to commercial berry growers across New York state. The survey collected 2018 price information so... more »
The Cosmic Crisp, Washington’s own long-awaited apple, lands in stores
Cosmic Crisps have landed. Hailed as the first apple to be developed in the state of Washington and backed by a massive marketing rollout, the new apples are arriving in grocery stores, ready for lunchboxes... more »
Washington state apples’ license plate proposed
The Washington Apple Commission is proposing a new Washington specialty license plate to celebrate Washington apples, the state’s leading agricultural commodity and support the Washington Apple Education Foundation (WAEF). The revenue generated from sales of... more »
USDA awards $392,791 to support expansion of Michigan farmers’ markets
U.S. Sen. Debbie Stabenow, D-Michigan, Ranking Member of the U.S. Senate Committee on Agriculture, Nutrition, and Forestry, announced Dec. 10 new federal support to help expand Michigan farmers' markets all across the state. This investment... more »
Stemilt awarded Progressive Grocer’s 2019 Category Advisor
Wenatchee, Washington-based Stemilt Growers was awarded Progressive Grocer’s 2019 Category Advisor for its ready-to-eat ripened pear program, RipeRite, and Operation Flavor initiative. Progressive Grocer’s category awards are presented to shopper-centric companies who utilize data analysis... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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