Technology

American Frozen Food Institute rolls out marketing program for members

As the American Frozen Food Institute (AFFI) looks to enhance its value proposition with members, it has redesigned its sponsorship programs under a single umbrella called the AFFI Member Marketing Program. This high-value brand awareness program... more »

USDA funded $287.7M toward research projects on automation, mechanization

At $64.7 billion, specialty crops comprised one-third of U.S. crop receipts and one-sixth of receipts for all agricultural products in 2017. Many specialty crops are labor-intensive in production, harvesting, or processing. For example, harvest often... more »

Salinas Valley Ag Tech Summit is a window on innovation

The Salinas Valley Ag Tech Summit returns to Hartnell College on March 17-18, promising another deep dive into the latest tactics, equipment and thinking to maximize profit and consumer satisfaction in the fresh produce industry.... more »

John Deere launches 4M Heavy-Duty Compact Utility Tractor

John Deere, a provider of advanced products and services for customers whose work is linked to the land, has launched the new John Deere 4M Heavy-Duty Tractor. Designed with commercial customers and large property owners in... more »

2020 United Fresh Innovation Awards application period now open

United Fresh has opened the application period for the 2020 United Fresh Innovation Awards. Companies are encouraged to nominate their products and solutions in seven categories for the winning title which will be announced at... more »

Munckhof Fruittech Innovators marks 50 years with anniversary Pluk-O-Trak

This year it is exactly 50 years ago that Munckhof Fruit Tech Innovators introduced its Pluk-O-Trak harvesting machine. According to a news release, over a period of 50 years, 3,098 units have been sold worldwide.... more »

Valley, Cordoba Technologies partner to develop precision applications 

Valley Irrigation has partnered with Cordoba Technologies Inc. (CTI), an innovator in automated, high-precision application systems for crop protection products. “This partnership is our latest step toward a fully autonomous pivot,” said Trevor Mecham, vice... more »

Nominees for the Fruit Logistica Innovation Award 2020 set

Ten of the most innovative products, services and technical solutions to be launched in the past year are ready to compete for the fresh produce industry’s most coveted prize, the Fruit Logistica Innovation Award (FLIA).... more »


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