Technology
Farm Market & Agritourism: Revolutionize customer relationships
In the rapidly evolving digital landscape, businesses are continually seeking innovative ways to connect with their customers. One of the most potent strategies that has emerged in recent years is the seamless integration of marketing... more »
Organic Grower: California’s unique strawberry pest control method
A novel pest management method is sweeping through California strawberry fields. Well, not sweeping, exactly. Growers and equipment dealers are essentially turning tractors into giant vacuums to remove Lygus bugs, which cause an estimated $200... more »
Winners named in World Ag Expo top automation products competition
Results are in for World Ag Expo’s 2024 Top-10 New Products Competition. The winners will be showcased Feb. 13-15, 2024 during the World Ag Expo in Tulare, California. The impressive field of new products were... more »
Survey: Growers optimistic about the future of AI
While there has been a significant surge in digital transformation initiatives across agribusinesses, many still grapple with deriving actionable insights from their data, according to AgTech Trends 2023. The survey by The Yield, an AgTech... more »
DeltaTrak, University of South Florida awarded patent
DeltaTrak and the University of South Florida have jointly received a patent from the U.S. Patent and Trademark Office for an approach to monitoring and encoding the quality of perishable goods along the supply chain. In... more »
FIRA USA demos, exhibits give growers close-up views of new tech
Allowing growers to watch the latest AgTech products operate in the field was a big part of FIRA USA. Through demonstrations and static displays at the Sept. 19-21 event in Salinas, California, technology providers focusing... more »
FIRA USA AgTech innovations focus on mainstreaming automation
Despite a limited number of robots and automated machines being deployed in some grower fields, more buy-in is needed by venture capital (VC) firms that fund AgTech products. The challenge of making robotics and smart... more »
Deadline approaching for New England high tunnel conference
The deadline for registering for a New England high tunnel conference is approaching. The High Tunnel Production Conference: Revitalizing Your Tunnel Vision is scheduled for Dec. 6 – 7 at the Fireside Inn and Suites... more »