May 31, 2016

Brand naming expert to keynote at BrandStorm

Alexandra Watkins, founder & chief innovation officer at Eat My Words, and author of the No. 1 bestseller “Hello, My Name is Awesome…How to Create Brand Names That Stick,” will present the closing general session at the second annual BrandStorm on Tuesday, Nov. 15 in San Francisco, California.

With more than 500 naming projects to her name – from social networking sites to seafood – Watkins will share her insights and tips for creating brand names that stick.

Before launching her nationally recognized naming firm in 2005, Watkins worked as an advertising copywriter at leading ad agencies on the West Coast. During her five years at Ogilvy and Mather, she helped launch Microsoft Windows and learned the ins and outs of the tech world. Watkins has spoken at multiple MBA programs, including the Stanford Graduate School of Business, Berkeley’s Haas School of Business, USF School of Management, and prestigious MIT Media Lab, who is also a client of Eat My Words.

BrandStorm attendees will receive a copy of “Hello, My Name is Awesome…How to Create Brand Names That Stick,” in advance by registering online at www.unitedfresh.org/brandstorm.

United Fresh members can attend for $695 with discounts offered to marketing teams (from the same company) at the reduced rate of $645 each when you register two or more colleagues. Non-members can attend for $895.

For more information about BrandStorm education, registration or to sponsor at the event, call Mary Coppola, senior director of marketing communications at 202-303- 3425.