Jul 18, 2019

CMI Orchards showcases produce at the White House

Wenatchee, Washington-based CMI Orchards showcased its American-made apples and cherries, packaged under its American Dream label, during an event hosted by the White House on July 15.

“We created the American Dream label to show solidarity and support for our troops, veterans, and patriots of our great nation,” said Bob Mast, president of CMI Orchards. “What a fantastic opportunity for our company, and for Washington state, to showcase fresh products that are so important to our state’s economy and to the thousands of farming families this industry represent – and especially to do so in a label that honors the thousands of troops who sacrificed their lives for our freedom.”

Mast said in a news release CMI’s American Dream program will “give a portion of proceeds to causes that matter to their region and customer base,” such as military and veteran causes.

“From fundraising events that support homeless veterans to supporting those wounded in battle, we have found that this program resonates with everyone in a patriotic way and makes everyone feel good about supporting it,” Mast said.

Businesses from each of the 50 states were invited to display their products made and produced in the United States. This occasion shows the commitment businesses have to creating products and produce within the United States, and the White House is more than happy to provide that opportunity.

“We are excited to once again host businesses from all 50 states at the White House to highlight and celebrate the Trump Administration’s commitment to American-made products,” a White House official said. “In today’s booming economy, we are proud to tout businesses that create jobs and support our local communities.”

“We are extremely honored and humbled by this opportunity and what it represents. Our company is proudly American made,” Mast said. “Between our orchards, warehouses, sales teams, and marketing operations, more than 4,000 people are employed at CMI Orchards. In Washington State, more than 37,249 farms power a strong agricultural economy led by the apple industry, which accounts for 70 percent of the total U.S. apple production. 140,000 people are employed in agriculture within the state’s $49 billion industry.”

The vice president of marketing, brand manager and CMI Orchards President Bob Mast with Vice President Mike Pence at the Made in America Showcase at the White House.