Jan 7, 2020

Extreme snacking video links Pear Bureau Northwest with consumers

With the fourth annual ongoing efforts to present pears in new and exciting ways and reach new audiences, Pear Bureau Northwest has embraced the current popularity of hot and spicy snack foods by creating a short, humorous video highlighting pears and hot, spicy and savory chips.

The video is aimed at generating pear interest among young adults and teenagers, as well as people of all ages who enjoy snacks such as Hot Cheetos and spicy Doritos.

“Hot and spicy snack foods are very popular among consumers, and we believe pears make a tasty, if not unusual, companion to those foods. We have also been working to develop video content that resonates with a wide audience, and the snacking video is a quick, funny and tongue in cheek way to grab the attention of consumers across the digital landscape,” said Pear Bureau Northwest President and CEO Kevin Moffitt.

The video was launched as an advertisement on YouTube, Facebook, and Instagram with an accompanying blog post in early October. To date, the extreme snacking video has generated 315,898 impressions and approximately 160,000 views on YouTube. On Facebook and Instagram, the video generated over 230,000 views and more than 328,000 impressions.

With video continuing to grow as the dominant form of media, Pear Bureau Northwest has been investing resources into developing content that is fresh, engaging and forward-thinking. The extreme snacking video follows several recipe videos, the “Hand-Picked Harvest” series focusing on pear growing communities, and live broadcasts on the @USAPears Facebook and Instagram pages throughout the season.

Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh pears grown in Washington and Oregon, home to 88% of the US commercial fresh pear crop. The Bureau represents about 900 grower families and partners with outlets throughout the world in an effort to increase overall success with the pear category. The organization provides marketing and merchandising expertise that is customized specifically for each retail organization, using its pear consumer research findings as well as individual store analysis using an in-house data system that measures pear category performance nationwide and third-party research to show retailers how they perform versus their competition. Retailers who are interested in partnering with Pear Bureau Northwest should contact them at [email protected] or 1 (800) 547-4610, as well as visit USAPears.org or Trade.USAPears.org.