Jun 2, 2022

Guide helps boost sales throughout National Blueberry Month

July is National Blueberry Month, and the U.S. Highbush Blueberry Council (USHBC) has packed the entire month with promotions to drive blueberry sales and pique consumer interest to Grab a Boost of Blue.

The group developed a step-by-step guide to help industry stakeholders and marketers capitalize on the nationwide promotion and enhance marketing efforts to engage audiences during this key period.

Tips for a successful National Blueberry Month, according to the USHBC, include:

• Give your audiences ideas all month: Download the 31 Ways Tip Sheet, with delicious and fun ways for consumers to enjoy blueberries every day of the month.
• Enhance social media plans: Download ready-to-use visual social content, formatted for Instagram and more, to enhance posts.
• Drive retail promotions: Plan in-store promotions or sampling opportunities and hand out the 31 Ways Poster for inspiration.
• Capitalize on digital tools: Use these digital ad themes in campaigns and on websites.