Dec 20, 2017

Interpoma China is ready for the second edition

The first Interpoma China was termed a success, offering the international exhibitors that followed Interpoma the opportunity to familiarize themselves with the Chinese market and hosting 2,000 people at the Weihai International Exhibition & Conference Center on the Shandong peninsula in June 2017. That’s why Fiera Bolzano is ready to launch the second edition of Interpoma China Congress & Exhibition from June 27-29, 2018.

China is one of the leading apple growing countries with a total production of 40 million tons (in 2014) and 2,320,000 ha of apple orchards and offers a giant market with endless opportunities. The rapid modernization of China’s way of cultivating apples, fuelled by large-scale investments calls for new pest control procedures, new machineries and equipment, new technologies and means of production.

Fiera Bolzano Exhibition Center organized the first Interpoma China as a conference and exhibition on the cultivation, storage and marketing of apples. Seventy companies were represented in an exhibition space covering 5,000 square meters, half from China itself and half from nine other countries: Belgium, Chile, France, Germany, Iceland, Italy, Israel, Korea and the Netherlands.

“The first Interpoma China was an important step to find out more about the world’s largest apple market and to forge new contacts in the Chinese market. This presence in China has raised the networking importance of the parent Interpoma event in Bolzano as the most important forum of the apple-growing economy,” said Thomas Mur, Director of Fiera Bolzano.

Shandong is the most important apple production area in China with a harvest of 9.3 tons of apples a year. But over 90 percent of all orchards still lack protectionagainst hail, birds or frost, less than 20 percent of them have fertigation facitites and the degree of mechanization still lies under 30 percent. Interpoma China Congress & Exhibition is also meant to be the platform for international companies from the apple industry in 2018.

Interpoma China Congress & Exhibition offers exhibiting possibilities in the modern exhibition center of Weihai, but also an international congress featuring speakers from all over the world, organized with the help of numerous partners such as the Fruit Tree and Tea Leaf Workstation of Weihai, the China Councilfor the Promotion of International Trade, the China Chamber of International Commerce, the Weihai government and the Apple Industry Association of Weihai.

For more information visit here.