Aug 29, 2022
Michigan Apple Committee: ‘Almost Crunch Time!’

The Michigan Apple Committee aims to continue focus on social media with online engagement programs that seek to increase awareness and consumption of Michigan apples.

Specialty Crop Block Grant funding has allowed MAC to develop and implement campaigns that educate consumers about the health and nutrition benefits of regular apple consumption.

Each year, MAC has been able to hone its online campaigns, developing content and graphics on which consumers have shown an interest.

In 2022, MAC is leveraging SCBG funds on a project to raise consumer interest in upcoming harvest with social media countdown posts proclaiming, “It’s almost Crunch Time!” This effort wraps up at the end of August, just in time for the fall SCBG funded campaign to kick off, emphasizing social media platforms like Instagram, Pinterest and Tik Tok, where MAC’s target audience is most active.

“Specialty Crop Block Grant dollars have allowed us to thoughtfully and effectively engage with our target audience, with the ultimate goal of increasing consumption of Michigan apples,” Diane Smith, executive director of the Michigan Apple Committee, said in a news release. “With each project, we apply our learnings to best reach consumers. This year we have added Tik Tok as a social platform and will be focusing our efforts on Instagram and Pinterest, after analyzing demographics and platform reach.”

The Specialty Crop Block Grant Program awards funds to projects to enhance the competitiveness of Michigan specialty crops, which include fruits and vegetables, tree nuts, dried fruits, horticulture and nursery crops.

The Michigan Apple Committee is a grower-funded nonprofit organization devoted to marketing, education and research activities to distinguish the Michigan apple and encourage its consumption in Michigan and around the world. For more information, visit www.MichiganApples.com.


Tags: ,


Current Issue

Italian orchard all-in on multi-leader system

Italy’s apple-focused show rich on technology

Michigan hort group lauds Thome, Shane

H-2A, ag labor reform efforts die in Congress

2022 Fruit + Vegetable 40 Under 40 recognized

Michigan apple growers to decide future of program

Great Lakes EXPO Farm Market Bus Tour 2022

Engelsma family claims 7th cider contest win

Soil solutions: tips for strawberry growers take center stage

Farm Market & Agrotourism: take time to assess your marketing strategy

Cherry Marketing Institute: Michigan cherry group focuses on H-2A, FDA rule

 

see all current issue »

Be sure to check out our other specialty agriculture brands

produceprocessingsm Organic Grower