Sep 5, 2018

National Processed Raspberry Council unveils video series

A new three-part video series, “My Name is Haedyn,” follows Haedyn Maberry in and around her family’s raspberry farm from winter to harvest as she watches the raspberries “sleep,” helps her uncle “fix” broken tractors, and prepares to freeze raspberries using “just cold air.” Discover the love, science, hard work, and generations – from 5-year-olds to 85 year-olds – that make the farming and processing of red raspberries a treasured passion.

Raspberries have the reputation of being one of the most difficult fruits to grow –they are exceptionally delicate, require specific soil and climate conditions, and must be cared for 365 days a year. And to lock-in their iconic flavor and color, raspberries are harvested at peak ripeness and frozen (using only cold air) within a few hours. None of this would happen without dedicated, determined, and innovative farmers ready to take on the challenge – a challenge many raspberry farmers say they’ve been called to do.

What farmer does not dream of their work being passed down to the next generation, not only as work, but also as a noble and beautiful way of life – one that involves sharing your finished gifts (in this case, frozen raspberries) with the world?

Preview and share the trailer by clicking here and follow the release of the trilogy on the NPRC’s Facebook Page on the following dates:

Sleeping Berries: Wednesday, Sept. 5

Hard Work: Saturday, Sept. 8  

Harvest: Tuesday, Sept. 11

Share your support of processed raspberry farmers, their families, and the entire farming community on social media with the hashtags #MyNameIsHaedyn and #FrozenRaspberries.

Created in 2013, the National Processed Raspberry Council (NPRC) represents the processed raspberry industry and is supported by assessments from both domestic and imported sources. The NPRC is responsible for marketing processed raspberries in the U.S. and is committed to promoting the growth of the entire industry. Processed raspberries are frozen at the peak of ripeness to lock in flavor and nutrition. NPRC’s mission is to invest in research on the health and wellness benefits of raspberry consumption and communicate the advantages of raspberries to consumers, food manufacturers and foodservice decision makers in order to build demand and secure the long-term viability of the industry. Learn more at redrazz.org.

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