Aug 30, 2022

Naturipe doubles raspberry supply from last year

Naturipe, a leading global producer of nutritious berries for more than 100 years, is seeing tremendous growth in both conventional and organic raspberries thanks to its 100% proprietary varieties.

Naturipe will have large promotable volumes of raspberries for the rest of the year, according to a news release.

Naturipe’s primary raspberry growing regions are Central Mexico and Baja, where several production areas overlap, as well as some production in Northern California, allowing raspberry volumes to thrive year-round. Thanks to new plantings and expanded growing areas, Naturipe is the fastest-growing raspberry brand, with 35% growth in volume and 43% growth in dollar sales at retail from the previous year. The 2022-23 season is on track to be its biggest season, doubling raspberry availability over the previous year.

“Our growers have done it again, and produced an exceptional raspberry crop for our customers,” Fernando Aguiar, director of business development for Naturipe Farms. “This tremendous growth is attributable to the success of prior seasons and demand from our customers for more of our proprietary raspberry varieties.”

It’s Baja’s raspberry peak in late August and will quickly transition to the seasonal peak in Central Mexico heading into the fall. This is an optimal time to promote Naturipe’s Centennial variety, which has the true raspberry flavor that shoppers are looking for.

Strong volumes of raspberries will continue through the end of the year and lead into the holiday season. Naturipe continues to offer raspberry customers something different, whether that is unique packaging options or marketing support tools.