Apr 3, 2019Naturipe Farms names innovation and sustainability director
Naturipe Farms has announced the appointment of Janis McIntosh as Director of Marketing Innovation and Sustainability.
A 14-year Naturipe veteran, McIntosh’s expertise in the design and development of innovative and sustainable packaging made her a clear fit to take on this new role. She now will be responsible for overseeing Naturipe’s ongoing and future sustainability initiatives, including their Cultivate with Care program, which she helped develop.
“Janis’ passion for the environment has always shone through in her work, and after two decades in the fresh berry business, she understands the opportunities to bring innovative solutions that address the needs of our growers, retailers and our consumers,” said Dwight Ferguson, CEO and President of Naturipe Farms.
Naturipe is a partnership between growers spread across the globe.
Under McIntosh’s guidance, Naturipe has received numerous industry awards including the Produce Innovation award from Produce Business and the Joe Nucci Award for Product Innovation at the New York Produce Show and Conference in 2017, and she has led collaborations with top retailers to reduce the use of plastics in food packaging. However, her proudest professional accomplishment was to spearhead an innovative trend in top-seal packaging for blueberries, which is now growing in popularity among retailers.
“To be sustainable you must be dynamic. You have to be willing to try new things and ask the tough questions,” said McIntosh. “The more curious and tenacious we are as an industry, the more likely we are to enact true, lasting change that benefits us all.”
In her new role, her initial projects will involve working with a key customer on a waste-reduction study and developing a more robust Cultivate with Care sustainability program leveraging the company’s current systems to gather and disseminate information for a digital platform.