Jul 11, 2018

New blueberry varieties gain strong reception 

Two new high-chill blueberry varieties, MegasBlue and Titanium, have gained a strong reception from triallists and nurseries upon their launch into Europe. Both varieties are being commercialised by Global Plant Genetics, international developers in Intellectual Property management for berries, asparagus and grape rootstocks.

These two varieties are the first two releases from the United States-based Oregon Blueberry Farms and Nurseries, who contract the IP management of their program through Global Plant Genetics in most parts of the world.

Commenting on this, Rupert Hargreaves, director of Global Plant Genetics, said, “Having followed these twovarieties for the last three years in the United States, we are delighted to be commercializing them around the globe. Starting in Europe, a number of trial sites have been established as well as three nurseries initially appointed – Vivai Molari and Gatti, Plants365 & Schrijnwerkers. The marketplace has been looking for the addition of new high-chill blueberry varieties that offer improvements in flavor and yield.“

Jon Horton of Oregon Blueberry Farms and Nurseries said, “both of these varieties have had an excellent response so far in the U.S. and we are delighted to be bringing these to the European sector with Global Plant Genetics. We also look forward to them rolling these out in other territories around the world shortly.”

Photo at top: Titanium