Jun 2, 2020

New York Apple Association earns Gold and Silver Telly Awards

The New York Apple Association’s (NYAA) series of videos featuring New York apple growers and Kelly Springer, registered dietitian for NYAA have won two prestigious Telly awards.

The New York Apple Association is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards. “ Our theme for this season, ​Telly Award Winners Tell Great Stories​ is a true reflection of the diversity of stories the community is skillfully able to tell. Now, more than ever, do we need to celebrate them and those that bring global stories to our attention. This award is a tribute to the talent and vision of these creators.”

The series of apple grower videos were recognized for Social Video and earned the Gold Telly Award in the Food & Beverage: Growers category. The winning series of New York nutritious apples earned the Silver Telly Award in the Food & Beverage: Nutrition category.

“We are thrilled with this news,” said NYAA President & CEO Cynthia Haskins. “The twelve grower and five nutrition videos are popular on social media platforms and we are making them available for all of our growers, retailers, and other outlets to be used on their websites and social media programs.”

The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multi-screen industry. This year’s winners not only represent a further broadening of the online landscape to embrace more documentary, scripted and even episodic pieces, but an increased focus on Branded Content and innovative new platforms like VR and Social Streaming.

“The videos are an excellent addition to our portfolio for retailers’ social media programs,” said Retail Account Manager Cailin Kowalewski. “We’re honored to receive these awards and can’t wait to share these videos with our partners.”

The videos were created to showcase NYAA’s apple orchards and growers along with delivering facts about New York apple production and nutrition. The videos  were produced by Rochester-based creative agency Dixon Schwabl.  During the filming, shots of individual growers were captured and edited into the series of videos. Clips from these individual interviews appeared on NYAA’s Facebook page and will be used this fall in support of the 2020 apple harvest.

Today’s winner’s announcement caps a year-long celebration of creators around the globe and across all screens. This year also saw the continued expansion of new categories further to the awards’ recent initiative to rebuild the honors for the multi-screen era. New categories included serialized Branded Content and expanded Social Video and Immersive & Mixed Reality categories, alongside new categories honoring important work in Social Impact and Diversity & Inclusion.

Last year, The Telly Awards attracted entries from top video content producers including Adult Swim, the BBC, Condé Nast, Complex Networks, Netflix, Refinery29, Radical Media, T Brand Studio and Ogilvy & Mather.