Jul 12, 2019
Red Rich Fruits gets exclusive Australian rights to Cosmic Crisp

Red Rich Fruits has secured exclusive rights to grow and market Cosmic Crisp apples in Australia, according to a press release.

Red Rich Fruits has been growing superior quality apples in Australia’s pristine Yarra Valley for more than 70 years,” Director Michael Napoleone said in a press release. “We strive for quality, reliability and customer satisfaction and believe Cosmic Crisp delivers this and more, so we’re delighted that the Red Rich Fruits orchards will now be their official Australian home.”

Proprietary Variety Management (PVM) is managing Cosmic Crisp, the marketing name for apples from the WA 38 apple tree cultivar developed at Washington State University. A red apple with striking starburst-like lenticels, Cosmic Crisp is a cross between the HoneyCrisp and Enterprise cultivars.

“We’re elated to have a solid global partner in place like Red Rich Fruits in Australia that support Cosmic Crisp and offer a rich history of growing practices and exceptional fruit quality,” said Kathryn Grandy, Director of Marketing at PVM. In the United States, only Washington State growers are allowed to grow Cosmic Crisp.

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The apple has an attractive appearance and exceptional eating quality; it also boasts large fruit size, vigorous productivity, and good storage life.

“Red Rich Fruits’ goal is to continually find new ways to surprise and delight Australian consumers. Cosmic Crisp ® is visually very appealing with its’ deep red colour and unique lenticels; but it also has fantastic eating qualities. With its firm, crisp texture, and a beautiful balance of juiciness, sweetness and tartness, we’re confident the variety will fast become a staple apple variety for Australian consumers,” Red Rich Fruits Managing Director Matthew Palise said.

Red Rich Fruits is expecting to commence planting of Cosmic Crisp later this year, according to the press release.

Photo: PVM

WSU marketers count down to Cosmic Crisp launch



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