Dec 28, 2020
Relaunch of USHBC Monthly Blueberry Retail Sales Data set

In 2020, as part of our renewed commitment to delivering strategic value to the industry, the U.S. Highbush Blueberry Council (USHBC) published weekly reports summarizing blueberry retail sales performance.

Industry member reactions to these reports were very positive, with subscribers indicating that these reports effectively supplemented their own internal data, helping them understand the marketplace, and make better business decisions and more informed negotiations and plans.

Recognizing the value of this data, USHBC is relaunching access to monthly summaries of blueberry and berry category retail sales performance.  

Below is a link to a summary of blueberry retail sales through Nielsen week ending November 28, 2020. You will see that the report provides a high-level summary of:

  • Blueberry, berry category and produce category performance.
  • Overall dollar, unit and volume sales trends for frozen and fresh.
  • Trends by pack size.
  • Trends by Nielsen region.
Read full report.

Summaries of the preceding month’s retail sales performance will be posted at the end of the second week of every month in 2021. The report summarizing Nielsen retail sales data through December 31, 2020, will be available by January 15, 2021.

In Q1 2021, we’ll launch USHBC’s redesigned industry relations website that will include a range of information and tools useful to blueberry marketers and retailers. Once the new industry relations website goes live, these monthly reports will be included there. 

Release of the monthly retail sales reports will be announced via e-mail to subscribers with a link to the PDF of the report housed on the industry relations site.

Please let us know if you have any questions,

Kasey Cronquist, President, U.S. Highbush Blueberry Council




Current Issue

Italian orchard all-in on multi-leader system

Italy’s apple-focused show rich on technology

Michigan hort group lauds Thome, Shane

H-2A, ag labor reform efforts die in Congress

2022 Fruit + Vegetable 40 Under 40 recognized

Michigan apple growers to decide future of program

Great Lakes EXPO Farm Market Bus Tour 2022

Engelsma family claims 7th cider contest win

Soil solutions: tips for strawberry growers take center stage

Farm Market & Agrotourism: take time to assess your marketing strategy

Cherry Marketing Institute: Michigan cherry group focuses on H-2A, FDA rule

 

see all current issue »

Be sure to check out our other specialty agriculture brands

produceprocessingsm Organic Grower