USApple names new director of consumer health

Korenna Wilson joins U.S. Apple Association (USApple) on Dec. 1 as the association’s director of consumer health and media relations. Wilson brings experience in promoting food, health, defense, economic development and science industries

through both traditional media and social media channels. She also has particular expertise in high-profile crisis management initiatives.

In her role, Wilson will be responsible for raising consumer awareness and knowledge of apples’ benefits via proactive media relations programs as well as integrated social/digital campaigns, such as the award-winning annual “Apples for Education” program that helps raise funds for school causes nationwide. Wilson also will manage USApple’s health and nutrition research program, coordinating and releasing fresh, peer-reviewed studies on apples’ healthy attributes.

In addition, Wilson will oversee USApple’s crisis management program. USApple recently completed a comprehensive survey of its membership, and the results highlighted growers’ desire for the association to continue its crisis communications program. Wilson has previously trained executives in the fresh produce industry on how to communicate effectively in high-pressure situations, and will continue that strategy with USApple.

Previously Wilson has worked at multiple strategic communications and public relations firms, as well as serving as Press Secretary for a member of the U.S. House of Representatives. She holds a degree in Business Administration from the University of Arizona.