Jun 25, 2018

Wawona Packing promotion to feature freestone organic peaches 

Cutler, California-based Wawona Packing, the largest grower of organic tree fruit in the United States, has announced that its crop of organic yellow peaches is on track for the seasonal transition from clingstone to freestone peaches beginning July 1st. The stone (or pit) clings to the flesh of the peach in clingstone peaches; in freestone peaches, the stone separates effortlessly. This popular fruit will be featured in the company’s “Summer Sizzle” promotion. 

“Peach enthusiasts get really excited at this time of the year,” said Wawona CEO Will Feliz. “Consumers just love freestone Sweet-2-Eat organic peaches. They’re perfect for baking, slicing, grilling and of course eating right out of your hand. And we have a terrific looking crop. Growing conditions have been ideal for the past few months, with warm days and cool evenings which has helped with color and sizing.”

Wawona estimates by the start of July its organic yellow peach crop will have large, promotable volume for its retail partners. The company will have a plentiful supply until the end of stone fruit season in late October.

Wawona Packing Company’s Sweet-2-Eat organic yellow peaches are grown with stringent farming protocols similar to those of its conventional fruit. As always, the focus is on flavor, eating quality, size, color and appearance, which ensures that the highest quality fruit ultimately makes its way to consumers.

“As good as this tree fruit season looks like it’s going to be, our organic freestone yellow peaches are going to be especially abundant,” Feliz said. “The fruit is on target to have an incredible flavor profile. And we’ll be packing freestone Sweet-2-Eat organic yellow peaches with full red blush.” 

With thousands of acres of farmland in California’s central San Joaquin Valley dedicated to organics, Wawona has the largest organic tree fruit program in the United States. Offering organic yellow peaches and nectarines, white peaches and nectarines, black and red plums, and pluots, the program is the most diverse of its kind. All fruits in Wawona’s organic program are also offered conventionally, alongwith conventional apricots. 

Founded in 1945, Wawona Packing Company currently farms more than 10,000 acres in California’s central San Joaquin Valley. Wawona offers organic and conventional tree fruit and citrus and is the largest grower of organic tree fruit in the United States. The company’s brands include Sweet-2-Eat, Sweet-2-Eat organic, Harvest Sweet and Wawona. For more information visit wawonapacking.com.