Wineries rise in Michigan but more grapes needed
According to a story published by Capital News Network, although Michigan is the fourth-largest grape-growing state, an inadequate supply of Michigan-grown grapes, rather than possible oversaturation of the market, might be the industry’s major concern, said Karel Bush, the executive director of the state’s Grape and Wine Industry Council.
Here’s an excerpt from the story:
“There is absolutely room for continued growth in the number of wineries in all regions of the state,” she said. “Just take a look at Napa Valley. It has more than 400 wineries in an area about twice the size of the Leelanau Peninsula, which has just 26 wineries.”
As a co-owner of Spare Key Winery, a newly approved winery in Charlevoix, Jean McCarthy said she doesn’t believe the state is oversaturated in the number of wineries.
The other newly approved wineries are in Baroda, Detroit, Hastings, Shelby Township, Roseville, Watervliet and Onsted.
For most Michigan wineries, the great majority of sales are made from their tasting rooms or in local restaurants and retailers. “Selling locally provides greater profit potential,” Bush said, “even for the largest wineries that have more distribution.”
The wines made in Michigan are similar in style to classic European wines that consumers are familiar with.
“Our cool climate and unique growing conditions, like the ‘lake effect’ from Lake Michigan, result in wines with flavors and aromas unique to our region,” Bush said. “A chardonnay grown in Michigan will not taste the same as one grown in California. That regional character is very desirable.”
Bush said that beyond the state’s borders, Michigan wines are appearing in restaurants in New York, Washington, D.C. and even San Francisco. “Those placements are the result of very hard work on the part of the winery, establishing relationships with chefs and wine professionals in key markets,” Bush said.
Peter Anastor, director of the Agriculture Development Division in the Department of Agriculture and Rural Development, said the agency is promoting wineries, including educating winery owners about exporting their products to international markets.”
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