berries

Tech aids Salinas Valley grower Pezzini Berry Farms

Pezzini Berry Farms is using technology to combat pests and is considering other tech to improve harvesting efficiencies. Paul Pezzini, a farm market veteran who grew up in his family’s artichoke farming and retail business,... more »

Fast Company names Driscoll’s to list of innovators

Berry company Driscoll’s has been named to Fast Company’s list of the World’s Most Innovative Companies of 2024. This year’s list spotlights businesses that are shaping industry and culture through their innovations. Alongside the World's... more »

Angular leaf spot troubles California strawberry growers

Editor's note: This is a post from the Cal Poly Strawberry Center's blog, written by Gerald Holmes, director of the center, and Shashika Hewavitharana, assistant professor and strawberry plant pathologist. We are seeing quite a... more »

Naturipe Farms names VP of marketing

Naturipe Farms has hired Ashley Finster as vice president of marketing. Finster is a marketing professional with nearly three decades of management experience, including consulting, and senior marketing roles at various consumer packaged goods and... more »

Raspberry root rot, wilt threaten fruit in wet regions

Raspberry root rot and wilt (RRW) in British Columbia, Canada and the U.S. Pacific Northwest is a common problem faced by growers, with the vigor of plants declining and leading to fruit losses and the... more »

Berry marketer Somerfield Farms adds Brian Deese

Berry marketer Somerfield Farms, Wilmington, North Carolina, has hired Brian Deese as director of procurement and grower relations. Deese has an extensive background in the agricultural industry and brings a wealth of experience to his... more »

Naturipe kicks off California strawberry season

National Strawberry Day — Feb. 27 — coincides with the kickoff of California strawberry season for Naturipe Farms, with increasing volumes. Naturipe will offer several of its proprietary varieties and premium berries, including the jumbo... more »

Strawberry variety features bright red, sweet fruit

The USDA's Agricultural Research Service (ARS) strawberry breeding program in Beltsville, Maryland, is releasing a new cultivar, Lumina, which produces lustrous bright red strawberries that are large and sweet. Early research results quickly showed that... more »

New Arkansas blackberry performs late in season

The Arkansas Fruit Breeding Program has released a new late-season blackberry to give growers a premium product after other varieties are done yielding. Commercial scale propagators have licenses and material for sale for the 2024... more »

California, Florida organic strawberries limited but available

As Valentine’s Day approaches, which is a heavy demand holiday for strawberries, there are organic strawberries available — but they are highly priced and in limited volume. “We will have organic strawberries for Valentine’s Day,”... more »