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California strawberry grower Mayra Paniagua receives award

Mayra Paniagua, a second-generation California grower, has received the Strawberry Industry Impact Award from the Santa Maria Valley Chamber of Commerce. Paniagua's parents migrated from Mexico, starting out as pickers and eventually moving up to... more »

Rabobank report features berry, apple market snapshot

Rabobank has published its latest North American Agribusiness Review, which includes an analysis and summary of market conditions and trends for fruits and vegetables. The report, from the RaboResearch Food and Agribusiness team in North... more »

Georgia blueberry growers extend assessment

Georgia blueberry growers have approved extending their state's blueberry assessment. As a result of the vote, the Georgia Agricultural Commodity Commission for Blueberries will continue for another three years. On April 24, Georgia Agriculture Commissioner... more »

Naturipe Farms highlights sustainability on Earth Day

Berry grower Naturipe Farms is celebrating a legacy of leadership in sustainability on Earth Day, April 22. As of 2024, 28% of Naturipe Farms products are packed and/or cooled using renewable energy. This shift —... more »

UC strawberry study looks at growing costs, returns

A new study can help estimate costs and potential returns for growing strawberries on California’s Central Coast. The University of California (UC) Agriculture and Natural Resources, UC Cooperative Extension (UCCE) and the UC-Davis Department of... more »

“FoldBot” robot makes packaging more efficient

A robot cardboard folding system cuts carton folding time and expense. Small farmers can hand fold the boxes and – for larger growers buying millions – an expensive full-size automated forming machine. [caption id="attachment_40681" align="aligncenter"... more »

Tech aids Salinas Valley grower Pezzini Berry Farms

Pezzini Berry Farms is using technology to combat pests and is considering other tech to improve harvesting efficiencies. Paul Pezzini, a farm market veteran who grew up in his family’s artichoke farming and retail business,... more »

Fast Company names Driscoll’s to list of innovators

Berry company Driscoll’s has been named to Fast Company’s list of the World’s Most Innovative Companies of 2024. This year’s list spotlights businesses that are shaping industry and culture through their innovations. Alongside the World's... more »

Angular leaf spot troubles California strawberry growers

Editor's note: This is a post from the Cal Poly Strawberry Center's blog, written by Gerald Holmes, director of the center, and Shashika Hewavitharana, assistant professor and strawberry plant pathologist. We are seeing quite a... more »

Naturipe Farms names VP of marketing

Naturipe Farms has hired Ashley Finster as vice president of marketing. Finster is a marketing professional with nearly three decades of management experience, including consulting, and senior marketing roles at various consumer packaged goods and... more »

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