Driscoll’s

Picnic basket-shaped vehicle latest effort in Driscoll’s #BerryTogether campaign

Driscoll’s national #BerryTogether campaign is looming large. A larger-than-life 3D picnic basket on wheels will soon be rolling through local communities and neighborhoods to share the berry joy and deliver delicious berry treats. This campaign... more »

Creative fruit, machinery, marketing drive Driscoll’s

Build a better mousetrap, the old saying goes, and the world will beat a path to your door. Research and development aren’t always common investments in commodity markets. But the Driscoll’s motto is “only the... more »

Driscoll’s calls #BerryTogether campaign an emotional success

Berry giant Driscoll’s is calling its national #BerryTogether campaign a success in creating a more emotional connection with consumers. The program launched in July 2017 with an announcement of the top 10 berry-loving metropolitan areas... more »

Bjorn promoted to president of Driscoll’s of the Americas

Driscoll’s, a distributor of fresh berries, has promoted Soren Bjorn to president, Driscoll’s of the Americas, effective immediately. Bjorn previously served as executive vice president, Driscoll’s of the Americas, a role he assumed in 2013 when... more »