EverCrisp

Retail debut of EverCrisp earning ‘early fans’

EverCrisp is enjoying a successful commercial debut according to a news release from its developer, the Midwest Apple Improvement Association (MAIA). EverCrisp, known to growers as MAIA-1, debuted in limited supply in late 2016 at growers’ farm... more »

Phytelligence partners with EverCrisp marketing group

Phytelligence, an agricultural biotechnology company, has partnered with the Midwest Apple Improvement Association (MAIA) – the entity responsible for managing and marketing the MAIA 1 variety, which produces a unique apple branded the EverCrisp. According... more »


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