farm marketing
Farm Market & Agritourism: You can benefit from consumer trends, too
A handful of Extension educators with the Food, Family and Health unit contacted me and asked if I could connect them with some farmers market managers. These educators received a small grant to create a... more »
Seven takeaways from benchmark survey of markets
Penn State Extension’s Farm Markets team works with a Farmers Market Promotion Program (FMPP) grant from the USDA-Agricultural Marketing Service (AMS). The awarded project is titled Building Dynamic Marketplaces & Stronger Networks for Pennsylvania's Direct... more »
How much is your cider and other pressing questions
Fruit Growers News is seeking input on pricing at farm markets across the country. The farm market pricing survey seeks retail per-pound data on specific commodities in these categories: Pre-picked conventionally grown fruits and vegetables;... more »
EXPO bus tour: Beyond the cookies and cider
The weather was cooperative, the doughnuts and cookies were fresh and amazing, and the cider was hard and delicious. The Great Lakes EXPO Farm Market Bus Tour featured six stops in the Grand Rapids area... more »
Storytelling can end commodity farming
John Stanley believes the agriculture community must reveal itself to the marketplace in order to enhance its standing and make farms profitable. Stanley, a horticultural consultant based in Nanup, Australia, told attendees at his keynote... more »
EXPO bus tour: Beyond the cookies and cider
The weather was cooperative, the doughnuts and cookies were fresh and amazing, and the cider was hard and delicious. The Great Lakes EXPO Farm Market Bus Tour featured six stops in the Grand Rapids area... more »
Reserve your spot on the EXPO Farm Market Bus Tour
The Great Lakes Fruit, Vegetable & Farm Market EXPO is near, which means it’s time to register for the annual Farm Market Bus Tour. Six educational stops await tour participants on Monday, Dec. 5, the... more »
Jenschke Orchards braves Texas-sized heat, drought
Growing peaches for more than six decades, Jenschke Orchards is a U-pick fruit operation in Fredericksburg, Texas, in the heart of the Texas Hill Country, an area known for sweet-tasting peaches. Barrett and Lindsey Jenschke... more »
Fine Tuning Your Market Performance
The hardest thing for me to do when I was a store manager was to try to look at the store with “fresh eyes” – trying to see the store as a customer sees it... more »
Mulling spices spur sales at cider mills, farm markets
With apple harvests started, cider mills have a crisp new way to increase sales of their iconic fall drink. The addition of traditional mulling spices in private label packaging, sold as hot drinks, or given... more »