farm marketing

Reserve your spot on the EXPO Farm Market Bus Tour

The Great Lakes Fruit, Vegetable & Farm Market EXPO is near, which means it’s time to register for the annual Farm Market Bus Tour. Six educational stops await tour participants on Monday, Dec. 5, the... more »

Jenschke Orchards braves Texas-sized heat, drought

Growing peaches for more than six decades, Jenschke Orchards is a U-pick fruit operation in Fredericksburg, Texas, in the heart of the Texas Hill Country, an area known for sweet-tasting peaches.  Barrett and Lindsey Jenschke... more »

Fine Tuning Your Market Performance

The hardest thing for me to do when I was a store manager was to try to look at the store with “fresh eyes” – trying to see the store as a customer sees it... more »

Mulling spices spur sales at cider mills, farm markets

With apple harvests started, cider mills have a crisp new way to increase sales of their iconic fall drink. The addition of traditional mulling spices in private label packaging, sold as hot drinks, or given... more »

NASGA Summer Tour to visit eight farms in August

The North American Strawberry Growers Association’s Summer Tour features eight farms in the Toronto area. The farms on the Aug. 16-17 tour have unique features and most are operated by active NASGA members who are... more »

Learn marketing tips for profitability in 2020 Great Lakes EXPO farm marketing keynote

Following the COVID-19 pandemic, many growers and businesses are looking to enhance the online experience for their customers. At the virtual 2020 Great Lakes Fruit, Vegetable & Farm Market EXPO, the Farm Marketing keynote and subsequent... more »

Current Issue

From the orchard to TikTok

New Michigan Hort Society president secures his niche

Specialty crop ‘ambassadors’ take time to explain farming

FIRA-USA agriculture robotic show photos

Texas conference helps growers battle pests, weeds

Tart cherry industry seeks brand protections

PickTrace labor management expands services

USDA specialty crop, organic insurance expands

Michigan blueberry growers absorb latest tips

New small fruit specialist joins MSU

UF evaluates grapes for Florida winemaking

Cherry Marketing Institute expanding export markets

H-2A program in need of repair

Hyper-local and the next generation customer

Pecan trees and a happy surprise in the  barn

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