farm marketing

Farm Market and Agritourism: Effective pricing methods

Setting the right prices for your produce at farmers markets is a delicate balancing act. On one hand, you want to attract customers with competitive prices, and on the other, you need to ensure profitability... more »

Farm Market & Agritourism: Establish your business as a destination

In digital marketing, we usually create a website first and think about the mobile appearance second. It may be time to reverse that practice, particularly if we attempt to develop a sense of destination with... more »

Farm Market & Agritourism: Revolutionize customer relationships

In the rapidly evolving digital landscape, businesses are continually seeking innovative ways to connect with their customers. One of the most potent strategies that has emerged in recent years is the seamless integration of marketing... more »

New Michigan horticulture group leader embraces change

Beth Hubbard is not one to shy away from assessing a situation and making changes. She did so after 28 years as an executive in the automotive industry, moving back to her family’s farm. Since... more »

Farm Market & Agritourism: You can benefit from consumer trends, too

A handful of Extension educators with the Food, Family and Health unit contacted me and asked if I could connect them with some farmers market managers. These educators received a small grant to create a... more »

Seven takeaways from benchmark survey of markets

Penn State Extension’s Farm Markets team works with a Farmers Market Promotion Program (FMPP) grant from the USDA-Agricultural Marketing Service (AMS). The awarded project is titled Building Dynamic Marketplaces & Stronger Networks for Pennsylvania's Direct... more »

How much is your cider and other pressing questions

Fruit Growers News is seeking input on pricing at farm markets across the country. The farm market pricing survey seeks retail per-pound data on specific commodities in these categories: Pre-picked conventionally grown fruits and vegetables;... more »

EXPO bus tour: Beyond the cookies and cider

The weather was cooperative, the doughnuts and cookies were fresh and amazing, and the cider was hard and delicious. The Great Lakes EXPO Farm Market Bus Tour featured six stops in the Grand Rapids area... more »

Storytelling can end commodity farming

John Stanley believes the agriculture community must reveal itself to the marketplace in order to enhance its standing and make farms profitable. Stanley, a horticultural consultant based in Nanup, Australia, told attendees at his keynote... more »

EXPO bus tour: Beyond the cookies and cider

The weather was cooperative, the doughnuts and cookies were fresh and amazing, and the cider was hard and delicious. The Great Lakes EXPO Farm Market Bus Tour featured six stops in the Grand Rapids area... more »

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