farm marketing

How much is your cider and other pressing questions

Fruit Growers News is seeking input on pricing at farm markets across the country. The farm market pricing survey seeks retail per-pound data on specific commodities in these categories: Pre-picked conventionally grown fruits and vegetables;... more »

EXPO bus tour: Beyond the cookies and cider

The weather was cooperative, the doughnuts and cookies were fresh and amazing, and the cider was hard and delicious. The Great Lakes EXPO Farm Market Bus Tour featured six stops in the Grand Rapids area... more »

Storytelling can end commodity farming

John Stanley believes the agriculture community must reveal itself to the marketplace in order to enhance its standing and make farms profitable. Stanley, a horticultural consultant based in Nanup, Australia, told attendees at his keynote... more »

EXPO bus tour: Beyond the cookies and cider

Reserve your spot on the EXPO Farm Market Bus Tour

The Great Lakes Fruit, Vegetable & Farm Market EXPO is near, which means it’s time to register for the annual Farm Market Bus Tour. Six educational stops await tour participants on Monday, Dec. 5, the... more »

Jenschke Orchards braves Texas-sized heat, drought

Growing peaches for more than six decades, Jenschke Orchards is a U-pick fruit operation in Fredericksburg, Texas, in the heart of the Texas Hill Country, an area known for sweet-tasting peaches. Barrett and Lindsey Jenschke... more »

Fine Tuning Your Market Performance

The hardest thing for me to do when I was a store manager was to try to look at the store with “fresh eyes” – trying to see the store as a customer sees it... more »

Mulling spices spur sales at cider mills, farm markets

With apple harvests started, cider mills have a crisp new way to increase sales of their iconic fall drink. The addition of traditional mulling spices in private label packaging, sold as hot drinks, or given... more »

NASGA Summer Tour to visit eight farms in August

The North American Strawberry Growers Association’s Summer Tour features eight farms in the Toronto area. The farms on the Aug. 16-17 tour have unique features and most are operated by active NASGA members who are... more »

Learn marketing tips for profitability in 2020 Great Lakes EXPO farm marketing keynote

Following the COVID-19 pandemic, many growers and businesses are looking to enhance the online experience for their customers. At the virtual 2020 Great Lakes Fruit, Vegetable & Farm Market EXPO, the Farm Marketing keynote and subsequent... more »