healthy eating

Viva Fresh expo issues clean eating challenge call for participants

The Texas International Produce Association (TIPA) is inviting industry members to apply for this year’s Viva Fresh Clean Eating Challenge. In its fifth year, the health initiative is scheduled to kick-off in mid-October and planned... more »

New children’s watermelon activity guide encourages healthy eating

The National Watermelon Promotion Board (NWPB) has launched a new do-it-yourself watermelon day activity guide for children. The guide is designed to inspire creativity while encouraging healthy eating habits among children. It provides a wide... more »

Viva Fresh Open to Honor beloved TIPA employee

The golf tournament at the 2023 Viva Fresh Produce Expo, scheduled for March 30-April 1 in the Dallas metropolitan region, plans to honor a longtime deceased Texas International Produce Association (TIPA) staffer. At the 2023... more »

Watermelon research is good news for consumers

Watermelon consumers tend to have an overall diet quality higher than non-watermelon consumers, according to a recent study. The National Watermelon Promotion Board (NWPB) recently partnered with Nutrition Impact LLC on a research project to... more »

Viva Fresh names 2023 keynote speaker

Charlie Rocket, a motivational speaker who lost weight and improved his life through eating more fruits and vegetables, has been named keynote speaker of the 2023 Viva Fresh Produce Expo. Charlie... more »

USDA funds produce ‘prescription’ programs across country

The U.S. Department of Agriculture has invested almost $60 million in programs across the country that “prescribe” produce to encourage consumption and make fresh fruits and vegetables more accessible. The $59.4 million supports the Gus... more »

Symposium offers latest in berry health research

While the 9th Biennial Berry Health Benefits Symposium (BHBS) was postponed in 2021 due to COVID-19, berry research on health has continued through the pandemic and will be presented at the event in 2023. The symposium will... more »

Viva Fresh calls for participants in Clean Eating Challenge

The Texas International Produce Association (TIPA) is seeking participants for next year's Clean Eating Challenge. This year, 11 participants completed the  third annual Viva Fresh Clean Eating Challenge which culminated at April’s Viva Fresh Expo... more »

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