Marketing
USHBC names winners of first Blueberry Boost Accelerator Pitch Competition
The U.S. Highbush Blueberry Council (USHBC) has named the winners of its first Blueberry Boost Accelerator Pitch Competition. The contest concluded the nine-week Blueberry Boost Accelerator, a program developed by USHBC with innovation advisory firm... more »
Applications for USHBC blueberry leadership program now open
The U.S. Highbush Blueberry Council (USHBC) has announced the graduation of the third class of fellows in its Blueberry Industry Leadership Program and is seeking applicants for its fourth class. The Oct. 10 graduation marks... more »
Bountiful year pegged for pears
Pear Bureau Northwest (PBNW)/USA Pears is characterizing this season as a bountiful year. Pear orchards in the Pacific Northwest are a hum of activity as the 2025 harvest is officially underway. This year’s yields exceed... more »
Improving your farm market performance
Improving your farm market performance Running a successful farm market today means more than offering fresh produce. It requires smart planning, clear pricing and a layout that encourages customers to explore and buy. With rising... more »
Top fresh food marketing trends for 2025
As we move further into 2025, the fresh food industry is evolving rapidly in response to consumer preferences, technological advances and global sustainability concerns. The most successful brands will be those that can adapt to... more »
Specialty crop funding increase by Senate committee budget proposals
The U.S. Senate Committee on Agriculture, Nutrition, and Forestry has released legislative text detailing proposals for a massive budget reconciliation package that dials back some House-approved changes to Supplemental Nutrition Assistance Program (SNAP) benefits. The... more »
Washington Red Raspberry Commission launches frozen raspberry campaign
To connect consumers with the roots of their food, the Washington Red Raspberry Commission (WRRC) has launched a new national campaign promoting frozen raspberries. The Great American Frozen Raspberry campaign has been introduced as a... more »
Sensory merchandising helps retail sales
The demise of in-person retail has been discussed for a long time, particularly with the rise of online shopping. However, purchasing fresh food may be the exception to the trend. We tend to use all... more »
Blueberry industry considers assessment hike
The blueberry industry is debating increasing U.S. Highbush Blueberry Council (USHBC) assessments to fortify marketing and improve blueberries’ position in the marketplace. Fresh and processed fruit growers pay $18 per ton ($0.009 per pound). The... more »
Diversification aids Michigan’s Blake’s Orchard & Cider Mill
Efficiencies, smart marketing and the willingness to diversify have helped Blake’s Orchard & Cider Mill be successful in growing and processing apples for almost 80 years. In addition to apples, the third-generation family-owned and -operated... more »
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AgroFresh announces AI imaging and orchard analytics tie-ups with Aerobotics, Neolithics
Current Issue
Ridgefest 2025: Michigan apple growers hit the mark with orchard strategies
Ridgefest: soil, water considerations spur orchard success
Michigan Viticulture Field Day’s air, ground approaches aid vineyard management
Fresh Views: Sustainability for the future of farming
GLEXPO preview: Bringing innovation and tradition to the Great Lakes EXPO
New MSHS leader follows father’s tree fruit leadership
Farm Market & Agritourism: What to do when market fluctuation affects prices
Ag Labor Review: A light at the end of the tunnel
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