Marketing

New marketing website launched for produce industry

The Produce Nerd, a new online social marketing tool, has been launched to introduce the general public to the produce industry. The Produce Nerd provides information on where produce came from and the work that goes... more »

Jim Allen will step down from NYAA in January

Jim Allen will retire as president and CEO of New York Apple Association (NYAA) on Jan. 2, 2017. Allen has headed the NYAA since 2000. Allen joined NYAA in 1996 as retail program director, and was... more »

FreshFacts on Retail Q1 results released

Organic produce sales have surpassed the $1 billion mark, while consumers continue to drive demand for convenience and value-added items, according to the United Fresh Produce Association’s Q1 2016 edition of the FreshFacts on Retail... more »

2016 New Jersey Peach Buyers Guide now available

The 2016 edition of the New Jersey Peach Buyers Guide is now available from the New Jersey Peach Promotion Council. This year’s guide is 64 pages with information for prospective wholesale and retail buyers on... more »

Brand naming expert to keynote at BrandStorm

Alexandra Watkins, founder & chief innovation officer at Eat My Words, and author of the No. 1 bestseller “Hello, My Name is Awesome…How to Create Brand Names That Stick,” will present the closing general session... more »

New Zealand apple now available in United States

Coast to Coast Growers Cooperative has announced that container shipments of KORU apples, grown in New Zealand, have begun arriving at U.S. ports. The KORU variety is now produced in the United States, but the... more »

Honeycrisp prices up; total apple dollars down

Retail prices for the consumer favorite Honeycrisp apple rose in October 2015, yet the total dollars apples contributed to the produce department fell by half a percent when comparing the same four weeks from 2014,... more »

Pear marketing focuses on snacking

Harvest is nearing completion for the Northwest pear growers of Washington and Oregon. Over the next months, 10 pear varieties will be at their peak, putting a fresh crop of Northwest-grown pears within easy reach... more »

Chinese importers touring Northwest apple industry

Nine Chinese importers are visiting Washington state and Oregon this week to learn more about their apple and pear industries, according to the Washington Apple Commission (WAC). WAC and Northwest Pear Bureau are jointly sponsoring... more »

Washington apples see promise in export markets

Washington state will produce 125.2 million standard 40-pound boxes of fresh apples in 2015, according to the Washington State Tree Fruit Association (WSTFA). The forecast, made in early August, is down 10.5 percent from 2014’s... more »


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