Marketing
BelleHarvest’s Success Depends on Growers’ Success
Historically, apple growers have purchased trees based on what nurseries have to sell. Sometimes those purchases are not in sync with market demand, meaning growers do not always reap the highest potential benefits. But employees... more »
Word is Out About SmartFresh
In October 2004, the Atlantic Journal-Constitution carried a front-page article in the Living Section about SmartFresh. This is the first time that SmartFresh has received such prominent attention in a syndicated, major metropolitan newspaper in... more »
Go-getter Family Builds Farm Market
For Bill and Michelle Bakan of Maize Valley Farm Market in Hartville, Ohio, just being big farmers wasn’t going to save the farm. They needed to sell something that made more money than corn and... more »
High-density Orchards, Dwarfing Rootstocks Gaining Popularity
High-density apple orchards on dwarfing rootstocks have become common in many apple growing regions of the world. This has allowed apple growers to achieve earlier production, higher production and better fruit quality than previously. However,... more »
Assistant Editor Returns to the Industry
What goes around comes around, they say. But is it progress when you end up so close to where you started? I was born and raised just a few miles from here (Sparta, Mich.). One... more »
New York Apple Growers Face Renewal Vote
This spring, apple growers in New York will decide if they want to stick together, or go their separate ways. On March 15, apple growers will get ballots in the mail, asking them to reauthorize... more »
Family Makes Its Mark with Dried Cherries, Chocolate
Mike and Marsh Shadbolt are not your typical Oregon sweet cherry growers. In fact, the couple is one of a kind. For starters, the Shadbolts, owners of Cherry Country in the Eola Hills west of... more »
Grower Finds Success At Supermarkets
From mid-May until the end of June, blueberries fly out of the packing plant at Sweet Berry Farms. In those six weeks, three million pounds of blueberries will be sold, bringing in the whole year’s... more »
The Squeeze is On – Not Just in Apple Juice
Every orchard and every firm in the apple business needs to have a strategy for dealing with the charge from China. For growers, that probably doesn’t mean planting more Fuji apple trees. Right now, China’s... more »
Trip Provides Insight to Industry Diversification
So how come nobody told me Boston was the coolest city ever? History, scenery, shopping, entertainment, eye candy – it’s all there. Last month, I spent hours walking around downtown and saw only a fraction... more »