Marketing

Farm Prospers for 10 Generations

The Melick family has been farming in the same small corner of New Jersey for nearly 300 years. “Everybody before me lived within six miles of here,” said George Melick. “I’m fortunate everything was here... more »

Shipping Cherries by the Millions

It was July 22, deep into the cherry harvest, and the cooling pad at Cherry Bay Orchards was abuzz with activity. Cooled water poured into tanks, each filled with about 1,000 pounds of cherries. When... more »

Hip Apple Seeks Market Groove

A few Washington apple producers are starting to benefit from being members of an exclusive club that grows a New Zealand apple called Jazz. The variety moved into retail stores in the United States and... more »

Cider Mill Brings Opportunities, Challenges

Jollay Orchards will open Grandpa’s Cider Mill just in time for its fall harvest festival. The festival begins Sept. 10, the weekend after Labor Day, and ends Oct. 30. In early August, the new cider... more »

Apple Crop Estimate Down 10 Percent

The U.S. Apple Association (USApple) released its 2005 production forecast during the Apple Crop Outlook and Marketing Conference Aug. 18-19 in Chicago. It estimated total production in the United States this year at 223.45 million... more »

Nurseries: Growers Should Order Early

With the proliferation of good varieties and fruit rootstocks of all kinds, a key problem for growers is getting exactly what they want to plant. Nurseries aren’t carrying all the possible combinations of choices. The... more »

North Carolina Couple Propagates Rare Trees

North Carolina’s apple industry is among the prominent ones in the United States, with more than 4 million bushels produced annually. Most of the state’s 9,000 acres of orchards are planted in Golden Delicious, Red... more »

FDA: Companies Must Stop Promoting Health Benefits of Cherries on Labels

On Oct. 17, the U.S. Food and Drug Administration (FDA) sent warning letters to 29 companies that manufacture, market or distribute products made from cherries and some other fruits. The letters instructed the companies to... more »

New Yorker Aims to Restore Currants to Former Glory

Greg Quinn’s overarching goal is to see New York restored to its former position as the nation’s leading state in currant production – and to be a leader in making it happen. Last May, Quinn’s... more »

Tart Cherry Industry Organized to Create Better Times

The tart cherry industry is emerging from some bad years, but its leaders are optimistic that better times lie ahead. The question now is, will growers see that vision and help bring it about? On... more »

Current Issue

On-farm AI: Water, farm, labor research guide decisions

Data collection tool expands farm management

Carmel Valley winegrapes: Parsonage Village Vineyard

IFTA Yakima Valley tour provides orchard insights

IFTA recognizes tree fruit honorees

Pennsylvania recognizes fruit industry professionals

Fresh Views 40 Under 40

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