technology

2,500 growers and tech leaders to meet at FIRA USA ag robotics show

The third edition FIRA USA’s ag robotics show will be in northern California this fall. The Oct. 22-24 event, to be in Woodland, California, west of the Sacramento airport, is set to bring 2,500 growers... more »

NCAE will cover key ag labor topics at labor forum

An upcoming yearly Ag Employer Labor Forum is designed to tackle key topics affecting agricultural employers. The event, scheduled for Dec. 4-6 near Las Vegas, Nevada, will cover labor topics including the economic outlook for U.S.... more »

FIRA USA releases details on event live demonstrations

FIRA USA 2024 is returning to California. The agtech show is scheduled for Oct. 22-24. The event is designed to provide live demonstrations of the lasted technological innovations for strawberries, orchards, vineyards, vegetables and other... more »

Bee product health tech introduced

Terra Vera, an agtech company, has introduced a product designed to improve bee health. The ApiVera initiative comes in response to the ongoing decline in bee populations, a major concern for growers of many fruit... more »

Ecorobotix names Cameron Holbrook new CEO

Cameron Holbrook has joined spraying tech provider Ecorobotix Inc. as its new CEO of the North America business sector. Holbrook's experience includes leadership roles at Nutrien, John Deere and Amazon. Cameron... more »

Fresh Inset introduces technology designed to extend produce shelf life

European-based Fresh Inset has introduced its Vidre+ Complex technology to the U.S. market. This technology is aimed at enhancing the application of 1-Methylcyclopropene (1-MCP) across the entire produce supply chain. The Vidre+ technology boasts that... more »

If strawberries could talk, new AI tool introduced

An Internet tech company asks what companies could do if their strawberries or other fruits and vegetables could talk. Wiliot has introduced WiliBot, a generative AI (GenAI) chatbot that enables natural-language conversations with any ambient... more »

Naturipe Farms’ Earth-first philosophy

Naturipe Farms, based in Salinas, California, has been a pioneering force in berry production since 1917. With origins as a marketing cooperative for strawberries, Naturipe has since transformed into a vertically integrated company owned by... more »

Agriculture drones transform farming practices

The agriculture drone market is soaring as precision farming techniques gain traction. With applications ranging from crop monitoring to field mapping, drones are revolutionizing farming. In a recent press release from Transparency Market Research that... more »

UF drone camp steers 4-H teens toward future careers

Florida high school students are learning how to master drone use in agriculture and other industries. While many of his high school classmates relished the lackadaisical days of summer break, Putnam County resident Liam Sayler... more »