technology
Farm Market & Agritourism: Revolutionize customer relationships
In the rapidly evolving digital landscape, businesses are continually seeking innovative ways to connect with their customers. One of the most potent strategies that has emerged in recent years is the seamless integration of marketing... more »
Organic Grower: California’s unique strawberry pest control method
A novel pest management method is sweeping through California strawberry fields. Well, not sweeping, exactly. Growers and equipment dealers are essentially turning tractors into giant vacuums to remove Lygus bugs, which cause an estimated $200... more »
Winners named in World Ag Expo top automation products competition
Results are in for World Ag Expo’s 2024 Top-10 New Products Competition. The winners will be showcased Feb. 13-15, 2024 during the World Ag Expo in Tulare, California. The impressive field of new products were... more »
Survey: Growers optimistic about the future of AI
While there has been a significant surge in digital transformation initiatives across agribusinesses, many still grapple with deriving actionable insights from their data, according to AgTech Trends 2023. The survey by The Yield, an AgTech... more »
DeltaTrak, University of South Florida awarded patent
DeltaTrak and the University of South Florida have jointly received a patent from the U.S. Patent and Trademark Office for an approach to monitoring and encoding the quality of perishable goods along the supply chain. In... more »
Advancing crop management at Great Lakes EXPO
Growers to learn irrigation management, apple-water relations and benefits of solar technology Growers know that irrigation is one of the most important management measures during apple cultivation. Apples can be highly sensitive to water supplies... more »
Drone assignment: A costly investment, consider pros and cons
A recent addition in growers’ toolboxes, unmanned aerial systems (UAS) flying over orchards and vineyards can supply images to help orchardists and horticulturists more precisely and efficiently identify areas of concern. Drones can increase efficiencies... more »
Inc. 5000 list notes ProducePay’s growth
ProducePay ranks in the top half of the Inc. 5000 annual list of fastest-growing private companies in America for 2023. Additionally, ProducePay ranks No. 17 in the Environmental Services category. The prestigious ranking provides a... more »
Cal Pol Strawberry Center Field Day sets attendance record
Nearly 500 strawberry growers, shippers, processors, researchers and agricultural stakeholders gathered for the seventh annual Cal Poly Strawberry Center Field Day. The event, on Aug. 3, is the largest research and education event for the... more »
IFPA show features ‘Woz,’ Walmart exec, Olympic athlete
Drawing from the worlds of big business, athletics, and global technology strategy and innovation, the International Fresh Produce Association (IFPA) Global Produce & Floral Show keynote lineup for 2023 includes speakers chosen to inspire attendees... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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