Washington State

Honeybear Brands to market Elite Apple’s fruit

Elite Apple Co., Sparta, Michigan, will be joining forces with Honeybear Brands to market its apple varieties. Elite Apple Co. is a privately-held, grower-owned production facility. For more than 40 years, the family of growers that... more »

High-altitude pears: Organics big part of Prey’s Fruit Barn & Orchards

Organics are important for Prey’s Fruit Barn & Orchards. For nearly half a century, the Wenatchee Valley farm has grown pears in elevations as high as 1,500 feet in Washington’s picturesque Cascade Mountains. The valley’s... more »

Magic Star apple nears commercial debut in the U.S.

Fresh Forward, a plant breeder and marketing company in Huissen, The Netherlands, has been chosen as the exclusive U.S. propagation and commercialization manager for WUR200 cv. — the apple branded as Magic Star. “We have... more »

Brett Reasor joins Columbia Fruit as CEO

Brett Reasor will be joining New Columbia Fruit Packers LLC (Columbia Fruit) as its CEO on March 1. Current CEO Mike Wade will transition to the role of chairman. ... more »

SweeTangos hit retail shelves after Labor Day

SweeTango apple growers and packers are universally singing the praises of this year’s crop, and urging retailers to place orders now to take advantage of the brand’s marketing plans. Fruit will start shipping right after... more »

Washington wine research seminar scheduled

Registration is open for WAVEx, a condensed version of the popular research seminar called Washington Advancements in Viticulture and Enology (WAVE). The half-day session on July 11, 2018, from 1:00-4:00 p.m. at Chateau Ste. Michelle... more »

PMA hires regional VP for western US, Canada

The Produce Marketing Association (PMA) has created a senior leadership position for its West Coast presence. Produce industry veteran Steve Lutz joins the association’s staff next month... more »

Cool springs set well with fruit tree growers

Stable springs without hard frosts are sitting well for fruit tree growers around the country. In Washington state, growers are set up for a good growing season. “A great spring where it isn’t too hot... more »

Rainier Fruit took 100,000 apples to the Boston Marathon

Rainier Fruit offered nearly 100,000 apples to runners, guests, and fans in the days surrounding the 122nd Boston Marathon. As a sponsor of the event, Rainier is the Official Apple of the Boston Marathon, according... more »

Rainier Fruit targets yoga enthusiasts for sales

Rainier Fruit, a leading producer of organic and conventional apples, pears, cherries, and blueberries recently announced a partnership with Wanderlust, the world's largest producer of yoga lifestyle events. Rainier Fruit will be the presenting healthy... more »