Artisan cheeses can add value
< 1 minute read
Francis Wall has an idea for farm market, farmers’ market and u-pick retailers: Sell cheese.
Wall, vice president of marketing for BelGioioso Cheese Inc., Green Bay, Wis., said farm marketers should complement their sales of fruit, vegetables and other products with artisan cheeses – which are growing in popularity.
Cheese can add to the appeal of the core item you’re trying to sell. If you pair strawberries, for example, with mascarpone cheese, customers who like that combination are more likely to come back and buy both items, he said.
BelGioioso has some pairing recommendations in the table below.
For more information, call Wall at 920-863-2123 or email him.
By Matt Milkovich