Marketing
Lights! Camera! Blueberries!
The U.S. Highbush Blueberry Council is asking for growers to participate in National Blueberry Month (July) through mini videos introducing themselves to consumers. The video initiative is part of USHBC's 31-day consumer campaign throughout July... more »
Evergreen Creations unveils signage-based attraction for agritourism farms
Evergreen Creations, a leading provider of kid-friendly “edutainment” content to the agritourism industry, has a new offering for the upcoming sunflower season. The Pollinator Path is a signage-based activity that instructs participants to become pollinators... more »
Total number of apples in storage on May 1 was 6.2% more than 2021
The U.S. Apple Association has released its May 2022 USAppleTracker. According to the survey, the total number of apples in storage on May 1, 2022, was 58.2 million bushels, 6.2% more than last May’s total... more »
USDA releases Local Food Marketing Practices Data
Over 147,000 U.S. farms produced and sold food locally through direct marketing practices, resulting in $9.0 billion in revenue in 2020, according to the Local Food Marketing Practices data released April 28 by USDA’s National... more »
Naturipe’s California strawberry supply hits peak production
California strawberries are in peak production with the high-quality and flavorful berries consumers expect from Naturipe. Peak volumes are starting now and expected to last through June. This season, Naturipe Farms is set to have... more »
Funding set to make tree fruit a top choice for Ontario consumers
It will soon be easier for Ontarians to buy local apples and other tree fruit when they’re doing their grocery shopping. Ontario Apple Growers are receiving cost share funding from the Ontario Ministry of Agriculture,... more »
Apples among California crops to feel squeeze from Ukraine war
As Russia's invasion of Ukraine drives up prices of grains, sunflower oil and other commodities, several California crops may begin to feel ripple effects from the war, underscoring their link to global markets. Todd Sanders,... more »
Two years later: Fresh produce sales in March 2022 vs. peaks of 2020
Inflation has reached a 40-year high and consumers are extremely aware. “In March 2022, IRI’s survey of primary shoppers found that 92% of consumers believe food prices are somewhat or a lot higher than last... more »
Current Issue
IFG adds cherry focus to influence industry progression
Growers feel fertilizer, input cost crunch
Research station trees boosted by Michigan group
Grower, researcher look at the viability of FruitScout
Texas vineyard succeeds in hostile growing climate
Farm Market column: Project shows markets are essential businesses
Ag Labor Review column: Heat is on to keep protecting workers on the farm
Notes From the Farm column: Apparel upgrades, reader questions keep one busy
see all current issue »
