Marketing

Bilingual Quinn Farm draws 100K visitors a year

Last year, the farm attracted more than 100,000 visitors – a number that’s more impressive given the fact that the farm market doesn’t advertise.

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Farm markets report prices, strategy

For as long as growers have been selling their crops at market, they’ve stretched their necks to look at what the other folks charge.

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UC Davis picks Global Plant Genetics for strawberry licensing

The University of California has entered into a master agreement with Global Plant Genetics, Ltd., (GPG) based in Norfolk, England, for the sublicensi... more »

Kissabel, the ‘Red Inside’ apple makes debut at Fruit Attraction

For the first time Kissabel, the new range of apples with colored flesh – from pink to intense red – will have its own showcase at Fruit Attractio... more »

Dole launches refreshed brand

Westlake Village, California-based Dole Food Co. launched Oct. 15 a refreshed logo and brand identity for the iconic 160-year old produce company. ... more »

Starr Ranch Growers showcases Juici apple

With a fresh, bold look and exciting new direction, it’s only natural that Wenatchee, Washington-based Starr Ranch Growers would shine its PMA Fresh... more »

Canada ‘yet to realize’ fruit export potential in Europe

Canada has huge opportunities for fruit exports to Europe that are being left unrealized, despite the opening up of trade between EU countries and the... more »

Apple Annie’s ‘best place in the world to eat apple pie’

Lonely Planet, an international travel guidebook publisher, has recognized Apple Annie's as the best place to eat apple pie in the world. The four-gen... more »

NYAA debuts new ‘Apples from New York’ logo

The New York Apple Association (NYAA) has a new logo appearing in trade and consumer media this month. The new look is also the focal point of a new t... more »

Michigan apples meet Chicago runners at the finish line

Marathon runners will receive Michigan Apples at the finish line of the Bank of America Chicago Marathon for the third year. The Michigan Apple Commit... more »

Wish Farms promotes a virtual farm tour experience

Plant City, Florida-based Wish Farms, international year-round berry marketer, is looking to take the consumer experience to new heights this fall. At... more »

Govenor Snyder proclaims October Michigan Apple Month

Gov. Rick Snyder has once again declared October Michigan Apple Month recognizing the importance of the Michigan apple industry. Michigan Apple growe... more »


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P.O. Box 128
Sparta, MI 49345
616.887.9008
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