Marketing

Kentucky Certified Farm Market program steers consumers to farm goods

Launched in 1996 to help farmers sell their produce directly to consumers throughout the state, the Kentucky Farm Bureau Certified Farm Market program has certified nearly 100 markets for 2020, a year during which an unforeseen pandemic... more »

Virtual event with Costco’s Frank Padilla and Category Partners’ Steve Lutz

The Organic Produce Network will hold a virtual online event featuring Frank Padilla, Costco’s vice president and general manager, produce and meat, and Steve Lutz, Category Partners’ senior vice president of insights & innovation, discussing... more »

Interpoma 2020 is changing format and going digital 

Interpoma 2020 will be changing its look and become “Interpoma Connects 2020: Digital Days for the Apple Economy”, two days of events and webinars. According to a news release, the new format that will replace... more »

Virus, economic pressure keep retail produce sales highly elevated

More than four months after the big spikes in grocery sales at the start of the pandemic, CPG sales continue to track well ahead of the 2019 baseline. More than half, 56%, were extremely concerned... more »

Michigan apple group touts benefits to digestive health

Michigan Apples can help keep your digestive system healthy, along with a balanced diet that includes many fruits and vegetables. The Michigan Apple Committee works with expert Shari Steinbach, M.S., R.D. to communicate the health... more »

Learn marketing tips for profitability in 2020 Great Lakes EXPO farm marketing keynote

Following the COVID-19 pandemic, many growers and businesses are looking to enhance the online experience for their customers. At the 2020 Great Lakes Fruit, Vegetable & Farm Market EXPO, the Farm Marketing keynote and subsequent... more »

New Extension educator on board in Adams County, Pennsylvania

There is a new Extension educator in Adams County, Pennsylvania. Jay Eury is a marketing and market development educator based in Adams County. Raised on the other side of South Mountain, Eury spent the last... more »

Senate passes Resolution declaring July ‘National Blueberry Month’

The U.S. Senate has passed a resolution designating July 2020 as National Blueberry Month, recognizing the contributions of the U.S. blueberry industry and acknowledging that purchasing blueberries supports farmers, jobs and the economy. The resolution... more »


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