Marketing

Common marketing mistakes can hinder success

It is estimated that marketing activities can take up to 30% of your time. If that’s true, we want to make sure we are making the most of our marketing efforts, but there are several... more »

Brighter Bites partners with FreshPoint and helps deliver more than 3.6 million pounds of produce

Brighter Bites and FreshPoint, a Sysco Company, have partnered to deliver fresh fruits and vegetables directly into families’ hands. So far in 2024, FreshPoint has helped move over 3.6 million pounds of produce through its... more »

agInnovation leaders reveal 10-year agricultural research plan

AgInnovation, a network of agricultural experiment stations at land-grant universities, unveiled a 10-year Research Roadmap in Washington, D.C., outlining strategic priorities for agricultural innovation. The Roadmap was developed by state agricultural experiment station directors from... more »

Michigan ends apple queen program

The Michigan Apple Committee (MAC) is ending its apple queen program and replacing it with a scholarship system for men as well as women who are strongly connected to the Wolverine State's apple industry. The... more »

Stable national land prices reported

National land values reported stable with regional shifts creating new opportunities, risks A new report reveals that while national land prices have remained stable, significant fluctuations in key regions, such as a sharp rise in... more »

Female leaders to be part of IFPA Global Produce show

Women leaders are set to take the stage at this fall’s International Fresh Produce Association (IFPA) Global Produce & Floral Show. The show, scheduled for Oct. 17-19 in Atlanta, will attempt to dismantle myths about... more »

Retail sales veteran joins New England apple packer

Tasked with acquiring new business and reinvigorating the JP Sullivan & Co brand, the century-old New England apple packer has added a retail sales veteran to head its sales. Steve Wright joined the Ayer, Massachusetts-based... more »

Organic industry celebrates Organic Month

The organic industry is marking September as Organic Month. The Organic Trade Association (OTA) is showcasing organic operations and products in its celebration of Organic Month. In its encompassing month-long campaign, OTA will share the... more »