Category: Marketing
Glass half full: Yakima cherry growers see opportunity in smaller harvest
The Northwest cherry industry is projecting lower volumes this season, with growers optimistic the tighter supply could stabilize pricing and improve profits.
USHBC names new class of blueberry industry leadership fellows
The U.S. Highbush Blueberry Council has selected 11 professionals for its fourth Blueberry Industry Leadership Program cohort.
5 takeaways from the June 2026 AppleTracker report
See the top five insights from the June 2026 AppleTracker report impacting U.S. apple growers.
Sunshine, strawberries and local finds: Northeast Ohio farm market photo tour
Grab your sunglasses and hit the road with us for a quick photo tour around Northeast Ohio farm markets.
Nominations still open for Fruit + Vegetable 40 Under Forty Class of 2026
We are still seeking nominations for the Fruit + Vegetable 40 Under 40 Class of 2027. Submit a nomination today.
Signage that sells: 7 best practices for farm markets
Learn seven practical farm market signage strategies that improve customer experience and help increase produce sales. Read the full guide.
Think your good boy (or girl) is the best? Nominations open for 2027 Farm Dog of the Year
The competition recognizes farm dogs that support agricultural operations and includes cash prizes. Learn how to enter and review eligibility requirements.
USDA opens $27.7M in grants for farmers markets, direct-to-consumer programs
Eligible operators and food businesses should review requirements and apply via Grants.gov by June 5, 2026.
Farm Market & Agritourism: 7 smart strategies to flip your market into a customer magnet
Attention to detail can pay off with increased foot traffic and higher sales. Learn practical tips to drive engagement at your market.
Meet the 2026 U.S. Highbush Blueberry Council board members, new chair
A new slate from across the blueberry supply chain has been appointed to three-year terms. Find out who will help drive industry priorities.
How to apply: specialty crop growers can tap into $100M+ in USDA grants
Apply through your state department of agriculture or Grants.gov before the June 8 and October 2026 deadlines.
Agritourism is trending: But does it fit for your farm?
Agritourism boosts farm income and foot traffic, but it also brings new risks and demands. Review key questions before getting started.
OPN: Organic sales hit $10.6B, growing 5x faster than conventional
Organic produce sales grew significantly faster than conventional. Download the full report to see where opportunities lie.
Farm Market & Agritourism: Target marketing to reach your audience
Learn best practices for turning customer insights into action at your farm market or agritourism operation.
March USApple Tracker: Holdings high, fresh stocks down
See what the latest storage numbers and varietal trends mean for growers and marketers as the 2025-26 season progresses.
$26.8M in USDA grants aims to strengthen farmers markets nationwide
Federal funding boost will support farmers markets, agritourism and local food distribution. See how the programs help grow sales.
Price spreads explained: What USDA’s 2024 farm-to-retail data means for specialty crop growers
New USDA data shows where produce dollars go from field to shelf. See what crops return the most to growers and capture more value.
Eric Patrick tapped to head WSFC, strengthen northwest cherry and pear brands
The Washington State Fruit Commission has named its next leader. Learn more about his background as he takes office on March 2.