Marketing
Colorado to tout state’s produce at International Food Festival
The Colorado Fruit & Vegetable Growers Association (CFVGA) will provide produce-focused food samples and direct consumers to Colorado-grown produce July 20-21 during the Slow Food Nations Taste Marketplace. The event takes place at Larimer Square... more »
TerraFresh Organics fruit company launched by industry veterans
Six years after selling Purity Organic, Greg Holzman and Steve Akagaki have rejoined forces to create TerraFresh Organics, a new organic fruit company that will supply organic stone fruit, grapes, citrus and mangos, to North... more »
California flexes its top agricultural sales’ muscles
In U.S. agriculture, California is clearly the MVP in sales. According to the 2017 Census of Agriculture, California’s 70,521 farms ranked No. 1 in agricultural sales with $45.2 billion; this accounted for nearly 12 percent... more »
Ohio State offers Foodpreneur School to expand market outreach
Farmers that have experienced success selling goods direct to consumers often find it difficult to reach and navigate new market channels such as restaurants, grocers, and specialty stores. Foodpreneur School prepares entrepreneurs to grow their... more »
PMA hires Rubén Ramírez as general manager in Mexico
The Produce Marketing Association (PMA) has hired Rubén Ramírez as PMA general manager in Mexico, a full-time position. Ramírez will be a resource and in-country support for members of PMA and the industry at large,... more »
Missouri Extension specialists collecting price data from farmers’ markets
University of Missouri (MU) Extension will collect pricing information at farmers' markets in Missouri this summer and fall. MU Extension specialists are visiting farmers' markets across the state from now to October, says Darla Campbell,... more »
USDA to purchase additional $15M in tart cherries
U.S. Department of Agriculture (USDA) will buy an additional $15 million of U.S. tart cherries. In March, Rep. Jack Bergman, R-Michigan, helped secure $15 million for the first tart cherry buy through USDA. This new purchase will... more »
CSA lists guide operators to meet demand at Coneflower Farm
Preference lists filled out by their customers guide Dennis Zehr and Ellen Davis-Zehr of Coneflower Farm near Princeton, Illinois, to grow and deliver produce that best meets the members’ needs. That’s important because Princeton is... more »
