Marketing

Webinar: ‘Food and Farm Business Sales Channel Deep Dives’

An April 14 webinar at noon EDT will focus on selling at farmers' markets, and the impact of the coronavirus pandemic on that effort. Novel coronavirus is changing how food businesses can sell their products.... more »

Fundamentally different produce engagement continued with March sales surge

March 29 marked the end of what has been, for most people, the third week of tightening social distancing measures caused by the rapid spread of the coronavirus. As of early April, 47 states have... more »

Buyers, sellers connect during COVID-19 disruptions to Florida food markets

The COVID-19 pandemic has caused major disruptions to Florida food markets. Sales of food products to restaurants and schools have fallen drastically. Some farmers' markets have closed. Sales through grocery stores spiked upward initially, but... more »

California growers to ‘harvest every box’ despite COVID-19

The California Strawberry Commission plans to "harvest every box" during the April-May harvests, despite disruption in the marketplace caused by COVID-19. California blueberry harvests during the same time will also be affected, according to an... more »

Superfresh Growers: US apple sales volume up 22.3% in March

Americans are stocking up on apples as they contend with the COVID-19 crisis, especially Gala, Honeycrisp, Fuji and Granny Smith. Consumers are favoring packaged apples, which jumped up 34% in volume in the last four... more »

How to operate a strawberry U-pick during the COVID-19 pandemic

North Carolina Gov. Roy Cooper has issued a stay-at-home order, which went into effect on Mar 30. COVID-19 has rapidly changed the individual freedoms that many of us took for granted, to ensure the greater... more »

Some tips on continuing produce sales with COVID-19

Demand for fresh local produce and other farm products is on the increase. Currently, for growers that sell directly to the public, COVID-19 presents some challenges to meet that demand. Farmers' markets in Delaware are... more »

Shark Tank appearance pays off for Vermont farmer Katey Evans

Delaware farmer Katey Evans landed a sweet deal on ABC’s “Shark Tank.” Evans pitched a full line of super premium ice cream, dairy-free, gluten-free, and fat-free... more »

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