Strawberries

Strawberry variety features bright red, sweet fruit

The USDA's Agricultural Research Service (ARS) strawberry breeding program in Beltsville, Maryland, is releasing a new cultivar, Lumina, which produces lustrous bright red strawberries that are large and sweet. Early research results quickly showed that... more »

Harvest stars: Berries set the pace in New Jersey

Production trends for blueberries and cranberries were highlighted during the North American Strawberry Growers Association’s 2023 Summer Tour in New Jersey. Peter Oudemans, director of Rutgers University’s Philip E. Marucci Center for Blueberry and Cranberry... more »

UCCE Northern San Joaquin Valley offers CropManage workshop

Growers can benefit from an upcoming University of California Cooperative Extension-Stanislaus County (UCCE) workshop that provides information on water and nutrient management of tree fruit, vegetables, berries, nuts and other crops. UCCE Northern San Joaquin... more »

California, Florida organic strawberries limited but available

As Valentine’s Day approaches, which is a heavy demand holiday for strawberries, there are organic strawberries available — but they are highly priced and in limited volume. “We will have organic strawberries for Valentine’s Day,”... more »

Driscoll’s names new president of the Americas

Zespri CEO Dan Mathieson is leaving the produce marketer to become Driscoll’s president of the Americas. Mathieson has been at Zespri for 21 years, including seven as CEO, according to a statement from Zespri. He... more »

Norway’s unique landscape, laws drive tree fruit plans

Renowned for its breathtaking natural beauty, with fjords, mountains, glaciers and pristine lakes, Norway's landscapes are often described as some of the most picturesque in the world. At first glance, however, a fruit farmer probably... more »

Wish Farms owner inducted into Florida strawberry hall of fame

Gary Wishnatzki, owner of Plant City, Florida-based berry grower Wish Farms, has been inducted into the Florida Strawberry Growers Association Hall of Fame. “Gary has been a lifelong supporter of the Florida strawberry industry and... more »

Strawberry options: Plasticulture, matted-row production

When I started my job as an Extension specialist at Purdue eight years ago, strawberries were mainly grown as a perennial crop in a matted-row production system in orchards and u-pick farms. Despite strawberries being... more »

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