Oct 22, 2021
2022 Mid-Atlantic Fruit and Vegetable Convention Set for Feb. 1-3

The 2022 Mid-Atlantic Fruit and Vegetable Convention will be held in-person at the Hershey Lodge on Feb.1-3, 2022. David Kohl, noted agricultural economist and presenter, will be the keynote speaker. A farm market bus tour and several pre-convention workshops will be offered on Jan. 31, 2022.

Normally over 2,400 fruit, vegetable, and berry growers and other industry personnel from throughout the mid-Atlantic region and beyond gather in Hershey each year for what has become one of the premier grower meetings on the East Coast. As with most similar events, last year’s convention was held virtually.  While the virtual event was successful in providing a meaningful educational event for growers, the overwhelming sentiment was that it could not replace the in-person interaction between fellow growers and exhibitors that growers value at an in-person event. Thus, the 45th annual edition of the Mid-Atlantic Convention will return to the Hershey Lodge in Hershey, Pennsylvania.

David Koh

Plans are being made to offer exceptional educational sessions on a full-range of topics in tree fruit, vegetable, small fruit, and potato production plus retail and wholesale marketing. Greenhouse ornamental and cut flower sessions will also be offered along with a special session presented in Spanish for Spanish-speaking industry members.  A schedule of planned sessions is shown below. A more detailed schedule with topics and speakers will be announced in the coming weeks.

The day before the main Convention opens, growers can choose between a bus tour of farm markets or several different workshops. The workshops include FSMA Grower Training, Basic Greenhouse Floriculture School, Conducting and Analyzing On-Farm Research, New Technology in Agriculture, Hemp Production, Farm Transition and Pennsylvania Pesticide Applicator License Training.

The Mid-Atlantic Fruit and Vegetable Convention is honored to have David Kohl as the keynote speaker for the 2022 Convention.  Kohl is a noted agricultural economist and farm management speaker from Virginia Tech University who regularly speaks to over 20 young farmer programs annually. Kohl is Professor Emeritus of Agricultural Finance and Small Business Management and Entrepreneurship in the Department of Agricultural and Applied Economics at Virginia Tech, Blacksburg, Virginia.

He was on special leave with the Royal Bank of Canada working on advanced initiatives for two years, and also assisted in the launch of the successful entrepreneurship program at Cornell University. Kohl has traveled over 10 million miles throughout his professional career. He has conducted more than 7,000 seminars and webinars for agricultural groups such as bankers, Farm Credit, FSA, and regulators, as well as producer and agribusiness groups.

On the opening day of the convention, besides Kohl’s keynote presentation, there will be production sessions on Vine Crops, Pumpkins/Winter Squash, Tree Fruit, General Vegetables, Peppers/Eggplant, Asparagus, Soil Heath/Cover Crops, Snap Beans, Alliums, and Controlled Environment Ag plus marketing sessions on What is the Return on Your Marketing Dollars, Comparing POS and Reservation Systems, and Wholesale Marketing.

Sessions on the second day include Tomatoes, Tree Fruit, Stone Fruit, Sweet Corn, General Vegetables, Greenhouse Ornamentals, Small Fruit, and Organic Vegetable Production plus Marketing 101 and Agritourism marketing sessions and two Labor/Farm Management sessions.

Also offered will be the session “Técnicas de Producción de Frutas y Hortalizas” especially for Spanish speaking workers in the fruit and vegetable industries. It will feature various relevant production presentations in Spanish.

On the final day of the convention, sessions on Tree Fruit, Small Fruit, High Tunnels, Year Round High Tunnel Production, Potatoes, Winter Storage Vegetables, General Vegetables, Cut Flowers, Innovative Crops for Small Farms, Retail Marketing, Digital/Social Media will be featured.

The Mid-Atlantic Convention has been jointly sponsored by the State Horticultural Association of Pennsylvania, the Pennsylvania Vegetable Growers Association, the Maryland State Horticultural Society and the New Jersey State Horticultural Society for the past 44 years making this year’s convention the 45th meeting.  In 2014, the Virginia State Horticultural Society also began meeting at the convention. The Pennsylvania State University, University of Maryland, Rutgers University Cooperative Extension and Virginia Tech University all assist in organizing the three days of educational sessions.

The convention has become one of the premier grower meetings in the Northeast. The Great American Hall and the Aztec Room at the Hershey Lodge will host most of the Trade Show with several additional booths being located in the Confection Level Lobby. Specialized horticultural equipment, farm market merchandise, and packaging will all be on display along with information on the latest seed varieties, fruit varieties, pesticides and other supplies and services for the commercial grower.

Many pesticide applicator update training credits will be available to Pennsylvania, Maryland, New Jersey and Virginia growers attending the sessions. The program covers nearly every aspect of fruit, vegetable, potato and berry production. Commercial growers should not pass up this terrific educational opportunity.

The fourteenth annual Mid-Atlantic Cider Contest will be conducted during the Convention to determine the best tasting cider produced in the region. On Feb. 1, fruit and vegetable growers will gather for the annual Fruit and Vegetable Growers Banquet which will include awards and recognitions. On Feb. 2, there will be an Ice Cream Social for all in the evening plus a reception for apple growers. This year’s Ice Cream Social will feature research posters and the opportunity to visit with the researchers presenting the posters.

Registration is required for all persons attending the Convention trade show or educational sessions. Registration with any of the five sponsoring organizations allows one to attend any of the sessions although there are additional charges for workshops and meals.

For further information, go to www.mafvc.org or call 717-677-4184 or 717-694-3596.

2022 Mid-Atlantic Fruit and Vegetable Convention
Educational Program Outline
Monday, January 31
Basic Greenhouse Floriculture School FSMA Grower Certification Training
New Technology in Agriculture PA Pesticide Certification Training
Hemp Production Conducting and Analyzing On-Farm Research
Farm Transition Farm Market Bus Tour
Tuesday Morning, February 1 Tuesday Afternoon, February 1
Tree Fruit Tree Fruit
Vine Crops Pumpkins/Winter Squash
Peppers/Eggplant General Vegetables I
Asparagus Soil Health/Cover Crops
Snap Beans General Vegetables II
Allium Controlled Environment Ag
Food Banking Wholesale Marketing
What is the Return on Your Marketing Dollars Comparing POS and Reservation Systems
Wednesday Morning, February 2 Wednesday Afternoon, February 2
Tree Fruit Tree Fruit
Tomatoes Sweet Corn
General Vegetables Stone Fruit
Greenhouse Ornamentals Greenhouse Ornamentals
Organic Vegetable Production Organic Vegetable Production
Marketing 101 Agritourism
Small Fruit Small Fruit
Labor/Farm Management Labor/Farm Management
Spanish Spanish
Thursday Morning, February 3 Thursday Afternoon, February 3
Tree Fruit Tree Fruit
High Tunnels Year-Round High Tunnel Production
Winter Storage Vegetables General Vegetable/No-Till Vegetables
Cut Flowers Innovative Crops for Small Farms
Potatoes Potatoes
Direct Marketing Post-Covid Digital/Social Media
Small Fruit Small Fruit
Stone Fruit Labor/Farm Management


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