Apr 12, 2023
Honeybear Brands to market Elite Apple’s fruit

Elite Apple Co., Sparta, Michigan, will be joining forces with Honeybear Brands to market its apple varieties.

Elite Apple Co. is a privately-held, grower-owned production facility. For more than 40 years, the family of growers that make up The Elite Apple Co. have been growing premium apples on “The Ridge.”

“We have chosen to partner with Honeybear Brands because of their success with marketing high-quality, premium apples from the best growing regions in the U.S.,” according to a news release from Elite Apple. “We look forward to working with Honeybear Brands to create hand-crafted, custom marketing programs, which help drive sales and develop the buyer/supplier relationship.”

Honeybear Brands and Elite Apple fit seamlessly together, said Don Roper, vice president of Honeybear Brands.

“On the horticultural front, The Elite Apple Company is investing in their orchard practices to produce fruit from the most impressive orchards in the Midwest today,” Roper said in the news release. “From a facility standpoint, they are heavily invested in modern technology to simultaneously provide high quality and large volumes of premium packed fruit, with the ability to scale.”

Catering to retailers with marketing and in-store activations is an important part of building a successful brand in today’s competitive retail landscape, Roper said.

“By leveraging these strategies to build brand awareness, enhance the customer experience, and drive sales, brands can create strong relationships with retailers and position themselves for long-term success,” Roper said in the release.

The partnership comes at a great time for Honeybear retail customers, according to the release.

Elite Apple increases the Honeybear Brands current supply of Midwestern regional varieties, which provide retailers a differentiated advantage of locally-grown Midwest apples. Honeybear Brands’ Washington production also complements this offering with Washington-grown organic and conventional supply of national apple varieties as well as a grower-direct import apple program from the Southern Hemisphere. The combination provides retailers with supply assurance from the world’s premium apple growing regions, capped with the Honeybear Brands gold standard of product quality and customer service.




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