Apr 12, 2023Honeybear Brands to market Elite Apple’s fruit
Elite Apple Co., Sparta, Michigan, will be joining forces with Honeybear Brands to market its apple varieties.
Elite Apple Co. is a privately-held, grower-owned production facility. For more than 40 years, the family of growers that make up The Elite Apple Co. have been growing premium apples on “The Ridge.”
Honeybear Brands and Elite Apple fit seamlessly together, said Don Roper, vice president of Honeybear Brands.
“On the horticultural front, The Elite Apple Company is investing in their orchard practices to produce fruit from the most impressive orchards in the Midwest today,” Roper said in the news release. “From a facility standpoint, they are heavily invested in modern technology to simultaneously provide high quality and large volumes of premium packed fruit, with the ability to scale.”
Catering to retailers with marketing and in-store activations is an important part of building a successful brand in today’s competitive retail landscape, Roper said.
The partnership comes at a great time for Honeybear retail customers, according to the release.
Elite Apple increases the Honeybear Brands current supply of Midwestern regional varieties, which provide retailers a differentiated advantage of locally-grown Midwest apples. Honeybear Brands’ Washington production also complements this offering with Washington-grown organic and conventional supply of national apple varieties as well as a grower-direct import apple program from the Southern Hemisphere. The combination provides retailers with supply assurance from the world’s premium apple growing regions, capped with the Honeybear Brands gold standard of product quality and customer service.