Apr 22, 2019
AFF launches new safefruitsandveggies.com website

The Alliance for Food and Farming (AFF) has launched an updated safefruitsandveggies.com website with new content and to improve visitors’ experiences on the increasingly popular site.

“The safefruitsandveggies.com website now receives tens of thousands of visitors each year,” says Teresa Thorne, AFF executive director.  “We want to continue to improve the site, retain our visitors and attract new users. The newly formatted site will help us to do that.”

New sections include “A Dozen Reasons to Eat Fruits and Veggies,” and “Five Facts About Produce,” which are based upon popular blog posts.  These sections provide quick and easily retained information about the benefits of eating fruits and veggies as well as the safety of organic and conventional produce.

The Safety Standards section of the website, which provides comprehensive information about the stringent regulations governing the approval and use of organic and conventional pesticides, has also been updated. “This has become among the most visited sections of safefruitsandveggies.com because all the pesticide regulation information from various government agencies can be found in one place,” Thorne said.  “Instead of going through multiple searches and websites to learn more about these regulations, people can just come to safefruitsandveggies.com.”

Still to come are webpages specifically designed for nutritionists and dietitians to help them answer produce safety questions from consumers, their customers and clients.  “This new webpage was actually requested by dietitians and we are excited to have their input as we build the content,” Thorne said.  “Since research shows consumers find dietitians and nutritionists are among the most credible sources when it comes to pesticide residues and produce safety, it is important they have readily usable information,” Thorne said.

Among the most visited website section continues to be the residue calculator, which shows consumers they could literally eat hundreds to thousands of servings of a fruit or veggie in a day and still not have any health effects from residues. 

“All of the website content is either based upon peer reviewed research or on analyses by experts in the areas of toxicology, risk analysis, nutrition and farming,” Thorne said.  “Consumers can also view 40 videos featuring farmers and scientists, as well as information about peer reviewed studies.” 

The AFF works to provide credible, science-based information so consumers can make the right shopping choices for themselves and their families. 

“The safefruitsandveggies.com website is the cornerstone of our efforts,” Thorne said. “By providing facts about produce safety and countering misinformation, we hope to remove fear as a barrier and encourage increased consumption of all forms of produce.” 

AAF is a non-profit organization formed in 1989 which represents organic and conventional farmers. Alliance contributors are limited to growers of fruits and vegetables, companies that sell, market or ship fruits and vegetables or organizations that represent produce farmers. AFF’s mission is to deliver credible information about the safety of fruits and vegetables. 





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