Sep 10, 2018AgroFresh unveils SmartFresh InBox in US market
AgroFresh Solutions (NASDAQ:AGFS), which produces freshness solutions, has launched SmartFresh InBox to its U.S. customers. SmartFresh InBox delivers AgroFresh’s SmartFresh technology in a compact solution for greater flexibility.
According to the company, SmartFresh technology has provided tangible benefits for growers, packers and retailers for nearly two decades. Grounded in the most advanced plant physiology science, SmartFresh works with the fruit or vegetable’s natural ripening process, halting the ripening process to extend the produce’s just-picked freshness.
“Our aim is to support our customers in providing high-quality fresh produce to more consumers around the world and to help them decrease food waste,” said AgroFresh CEO Jordi Ferre. “SmartFresh InBox is our latest innovation to help growers overcome challenges and supply fresh, healthy produce to their customers.”
The SmartFresh InBox sachets are easy to apply and handle, offering effective protection from internal and external threats to freshness, increasing shelf life and ultimately reducing fruit and vegetable shrinkage and improving profits for growers. Studies show SmartFresh InBox has a significant effect on firmness after short storage and shelf life.
SmartFresh InBox expands the availability of the SmartFresh technology for growers without an airtight room or who require a smaller, more accessible option.
“At AgroFresh, we are committed to growers’ success and work closely with them to develop and provide tailored solutions to fit their specific needs,” said Veronika Mangin, global core portfolio project lead at AgroFresh. “SmartFresh InBox is the latest example of our long-term collaboration with growers. It’s a small, easy to administer yet powerful treatment that prolongs freshness.”
SmartFresh InBox is registered in all U.S. states except California on apple, pear, plum, kiwifruit, persimmon, broccoli and tomato crops. In California, SmartFresh InBox is registered on kiwifruit.