Jul 14, 2020
Certis USA builds team with key strategic advancements

Continuing the recent expansion of its team of experienced commercial professionals, Certis USA announced July 14 the advancement of two strategic roles within the organization.

Eiji Hatanaka will assume the newly created role of EVP of corporate development and compliance and Scott Peterson will advance to the position of national sales director for the U.S.

In his new role, Hatanaka will be responsible for the management and execution of the Certis USA business development strategy, including activities designed to expand the biopesticide leader’s technology platform and geographic reach beyond North America and Europe through potential acquisitions, licensing, and joint ventures.

After joining Mitusi in 2007, Hatanaka comes into this new role with many years of sales, marketing, planning, and business management experience in the food and agricultural sectors.

“We are privileged to have Hatanaka-san take the lead and to drive new growth opportunities within Certis  and to expand our position as a global business leader of bio-based products and technologies” said Amy O’Shea, president and CEO of Certis USA, “Hatanaka will concentrate his efforts to identify practical and proven science-based solutions that will complement our existing portfolio”.

“Scott Peterson will lead the company’s U.S. sales organization charged with supporting customers and channel partners in the use, sale, and delivery of an industry-leading portfolio of biopesticide solutions,” said Mike Allan, Certis Vice President, North America. “Scott will broaden his focus on customer satisfaction and engagement from the Eastern Region to our entire US business”.

Peterson has served in sales leadership with Certis USA since 2016, when he joined the biopesticide leader from his role as National Sales Manager-Agriculture for Sipcam Rotam LLC (previously Sipcam-Advan) of Durham, N.C.

Headquartered in Columbia, Maryland, Certis USA is a manufacturer, developer and marketer of a line of biopesticide products sold in over 40 countries today for use in specialty agricultural, horticultural and the home and garden markets.

For more information, visit CertisUSA.com.




Current Issue

Grower innovations displayed in IFTA Summer Tour

Mark Longstroth, a ‘wealth of knowledge’ for Michigan blueberries, honored

Arkansas fruit breeder’s progeny grown throughout the world

Tech helps growers produce better blueberries

Tiny wasps could add to anti-SWD pest defense plans

Pest, disease controls keep Michigan blueberry growers busy

Farm Market column: What’s the difference between markup and profit?

Ag Labor Review: Will 2022 be remembered as the Year of Ag Labor Regulations?

see all current issue »

Be sure to check out our other specialty agriculture brands

produceprocessingsm Organic Grower