Jun 24, 2021
MyLand names Shelley Baugh senior director of marketing

MyLand Co. LLC announced June 24 the hiring of Shelley Baugh as senior director of marketing. Baugh will be responsible for leading all marketing initiatives, communications, and public relations for the organization.

Based in Phoenix, she will work directly with Peter Williams, chief executive officer, to showcase the company’s regenerative agriculture system.

Shelley Baugh

“As MyLand accelerates its efforts to pivot growers to a regenerative model, we are fortunate to have Shelley help lead our marketing and communications efforts. Her expertise in branding and regenerative agriculture positioning will enable us to increase awareness of our mission,” Williams said in a news release. “We believe that healthy soil leads to healthy food, healthy people and a healthy planet and Shelley’s prior work demonstrates her belief in our mission”.

Baugh is joining MyLand with over 14 years of diverse experience in data driven marketing. Most recently, she worked as director of marketing and communications for Heliae where she led the planning and development of soil health marketing initiatives.

“I am thrilled to be joining a fantastic team of thought leaders and to support the MyLand mission, focusing on soil health and making regenerative agriculture an affordable and simple solution for growers globally,” Baugh said.

MyLand is a soil health company. By focusing on soil health, MyLand is helping to tackle two of the world’s biggest challenges: food security and climate disruption. MyLand’s technology allows farmers to easily and rapidly implement regenerative agriculture practices and improve their soil health by harnessing the land’s own natural ecosystem.

MyLand partners with farmers to infuse life into the soil, helping to return farms to their most fertile state, achieving greater productivity and enhanced profitability. For additional information, visit here.

Photo: Shelley Baugh




Current Issue

Driscoll’s pioneers indoor strawberries

First UF blackberry day shows growers challenges, opportunities

Digicrop views robotics, precision agriculture

Powdery mildew detector fights strawberry disease

Farm Market column: How to find, keep your farm’s CSA members

Notes From the Farm column: Pecan sprayers, fruit rot and increasing health issues

Ag Labor Review column: Building a better understanding of farm life

see all current issue »

Be sure to check out our other specialty agriculture brands

produceprocessingsm Organic Grower