Jun 3, 2021

Nufarm appoints Tracy Rich vice president, customer and brand marketing

Nufarm Americas Inc. announced June 3 that Tracy Rich has been appointed vice president, customer and brand marketing.

Rich’s experience spans more than 20 years of strategic brand marketing within both corporate marketing and ad agency settings, most recently as director of communications at Nufarm where she led brand and communications in North America. At Nufarm, Rich has advanced Nufarm’s position as a partner for growth in the crop protection industry, guiding several key initiatives from the integration of enriched customer communications to the launch of several new innovative solutions and Nufarm’s newest manufacturing plant in Greenville, Mississippi.

Prior to joining the Nufarm team, Rich served as Strategy Director for Nufarm’s marcom agency. She has been a director and brand strategist at various agencies, consulting top agricultural, manufacturing, health care and biopharmaceutical companies, as well as a Marketing Director at Campbell Alliance (now Syneos Health) and its subsidiary learning and market research companies.

“Nufarm is growing significantly in North America and that’s thanks in part to Tracy’s ability to lead marketing and communications that are highly aligned to our strategy, and that deliver results,” Brendan Deck, Nufarm’s general manager – North America, said in a news release. “Results for Nufarm mean results for growers and our ag supply customers, and Tracy will play a key role in driving this success.”

As Nufarm continues its growth across North America, the company is committed to bringing innovation and choice to the ag supply channel, delivering reliable foundational and proprietary solutions from three state-of-the-art U.S. manufacturing facilities.

Established in Australia more than 100 years ago, Nufarm is recognized as one of the leading manufacturers and suppliers of crop protection and seed treatment in the world. Nufarm Americas Inc. is a subsidiary of Nufarm Limited, a manufacturer, supplier and marketer of crop protection products based in Australia. Nufarm is recognized as one of the leading agricultural and turf chemical manufacturers in the world. Nufarm Americas Inc. formulates products that serve the agricultural, professional turf, vegetation management and forestry markets in the United States