Aug 21, 2019

Quebec ‘Local Flavors’ agritourism project gets $600K

The Société du réseau ÉCONOMUSÉE will receive a non-repayable contribution of $600,000 over three years from Canada Economic Development for Quebec Regions (CED).

With that funding, the Société du réseau ÉCONOMUSÉE, “Artisans at work,” will be able to implement a marketing strategy outside Quebec for local agri-food products, according to a press release from CED. This strategy will include, for example, organizing trade missions and participating in international fairs and trade shows abroad with the aim of attracting international clients. It will also involve carrying out marketing and advertising campaigns, along with media placements including the Web and social media.

This project, entitled “Local Flavors”, will boost the efforts of tourism associations and their members in order to increase awareness, outside Quebec and internationally, of local agri-food products: cheeses, seafood products, northern berries, ciders and wines, and other local delicacies. Through the support of projects like this one, visitors will be able to experience the adventure of gourmet tourism and discover the expertise of the artisans in Quebec’s boutique workshops.

“Agri-tourism is a quickly growing sector,” said Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for CED. By helping organizations like the Société du réseau ÉCONOMUSÉE, our intention is to make Quebec a prime agri-tourism destination. This approach helps create wealth in the communities and create or maintain good middle-class jobs.”