Ready for new strawberry choices? Meet ‘Liz’ And ‘Rocco’
North Carolina typically ranks as the third- or fourth-leading state when it comes to strawberry production, but the process of getting the fruits to market here can be difficult. There are plant diseases to conquer as well as challenging weather conditions – including spring frosts and freezes and humid summers – that can take a toll on farmers’ yields and profits.
NC State strawberry breeder Gina Fernandez recognizes that it takes a team of researchers and extension educators to help farmers overcome such challenges. That’s why she recently named the latest varieties, Rocco and Liz, after two staff members who’ve worked largely behind the scenes to strengthen the state’s strawberry industry.
Nurseries are propagating ‘Rocco’ and ‘Liz’ this summer, she noted, so growers will be able to plant them in fall and harvest them next spring.

Fernandez describes Schiavone as “an excellent plantsman. He really cares about the plants. I have said more than once that the plants are just so much happier when he is around.”
Schiavone is an NC State alumnus with degrees in horticultural science and integrated pest management. He has worked in horticultural science for 32 years. For more than two decades, he’s focused on strawberries, participating in a range of strawberry research, from testing varieties to evaluating row covers and determining planting dates.
What we are trying to do here is to bring good, healthy food to people locally … and to help the farmers of North Carolina make a good living.
“What we are trying to do here is to bring good, healthy food to people locally,” Schiavone said. “And, of course, our goal is also to help the farmers of North Carolina make a good living.”
