Feb 27, 2024
Vive Crop Protection makes appointments

Vive Crop Protection has named a new Eastern U.S. sales manager, director of sustainability and stakeholder relations, and vice president of finance.

With more than 25 years of experience in agriculture, Greg Esco brings a wide breadth of knowledge in agronomy, customer relations, and sales management to Vive’s Eastern U.S. sales team. Esco most recently was director of key accounts for Simplot Grower Solutions. He was with Nutrien Ag Solutions for 24 years before that. Esco will be responsible for overseeing Vive’s Eastern U.S. sales team, supporting key channel partners and expanding Vive’s market position sales in the east, according to a news release.

Vive Crop Protection hires 2024
Greg Esco (from left) Bruce Ringrose and Jeff Lacrooy. Photo courtesy of Vive Crop Protection.

“Greg brings strong relationships, a thorough agronomic background and skilled leadership abilities to the Vive team, helping us drive the awareness and adoption of our unique lineup of precision chemistry solutions with distributors, retailers, and growers,” Dave Rummel, Vive Crop Protection’s vice president of sales and business development, said in the release.

With his entrepreneurial background, Bruce Ringrose has more than 25 years of experience in the private and public sectors. Ringrose seeks game-changing, sustainable business models in agriculture and cleantech by securing non-dilutive innovation capital, according to the release. Ringrose’s most recent skills come from experience as the head of sustainability and stakeholder relations at Farmers Edge.

“Bruce has developed and managed multiple innovation portfolios as well as executed business opportunities with interdisciplinary teams and many external stakeholders, making him a great addition to Vive,” Megan Wheeler, chief of staff, said in the release. “Bruce’s attributes of leadership, communication to build consensus, and professional congeniality provide the basis to navigate the globally competitive business landscape.”

A member of the Vive team since 2021, Jeff Lacrooy has been promoted to vice president of finance. With more than 15 years of finance and operational experience, Lacrooy has made major strides in the development of Vive’s financial and operational systems.

“(Jeff) He has a voracious learning and growth mindset and has done a great job communicating both to internal and external stakeholders,” CEO Darren Anderson said in the release. “He truly lives Vive’s values and is a key part of our success in building something real. This promotion is well-deserved.”


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