Marketing

Record organic sales reported for 2023

Organic product sales are increasing and in the U.S., have hit a record, according to a report. Sales of certified organic products approached $70 billion in 2023, a record for the sector. Dollar sales for... more »

FTC looks to large retailers for supply chain woes

A Federal Trade Commission (FTC) report on grocery supply chain disruptions resulting from the COVID-19 pandemic has found large companies "accelerated and distorted" the negative effects of those disruptions. The FTC’s report also examined how supply... more »

Naturipe Farms names VP of marketing

Naturipe Farms has hired Ashley Finster as vice president of marketing. Finster is a marketing professional with nearly three decades of management experience, including consulting, and senior marketing roles at various consumer packaged goods and... more »

Pear Bureau Northwest celebrates World Pear Day

Pear Bureau Northwest (PBNW) is celebrating World Pear Day Dec. 2 by showcasing global dishes through live-streaming culinary platform Kittch. The eighth-annual pear celebration kicks of the 19th National Pear Month in the U.S. Kittch... more »

Moxxy Marketing adds service for USDA grants

Moxxy Marketing has worked with multiple specialty crop commodity groups to submit applications and obtain funding through USDA Agricultural Marketing Service (AMS) grants. AMS grants are designed to fund projects “that enhance the marketability and... more »

Social media photo contest highlights New Jersey apples

The New Jersey Department of Agriculture is sponsoring a social media photo contest featuring the state's apples. The #JerseyFreshApples contest begins Sept. 6. Fans can share photos of Jersey Fresh apples and mention the orchard... more »

IFPA show features ‘Woz,’ Walmart exec, Olympic athlete

Drawing from the worlds of big business, athletics, and global technology strategy and innovation, the International Fresh Produce Association (IFPA) Global Produce & Floral Show keynote lineup for 2023 includes speakers chosen to inspire attendees... more »

USDA ends Washington apricot marketing order

The USDA is terminating the marketing order that regulates the handling of Washington apricots. The marketing order was established in 1957 but has been operating without handling requirements since 2014, when they were suspended to... more »

Michigan Apple Committee launches social media summit

The Michigan Apple Committee is offering a social media summit to teach selected young growers the latest trends and best practices to promote their business and the Michigan apple industry. The Handpicked Social Media Summit... more »

Naturipe hires director of premium products

Naturipe Farms has hired John Johnston as director of premium products, a new position at the berry company. The position aligns with Naturipe’s long-term focus on premium products, which will leverage its grower/owner investments in... more »

Current Issue

Fruit Growers News May 2024 cover

Advancing research in biocontrols

Inflation, farm input costs shape farm market prices

Farm market pricing guide

Great Bear Vineyards’ organic journey

Organic Grower: Field Watch

A win for farmers

Business: Improve the odds

Farm Market & Agritourism: markups vs. margins

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