Marketing
Oregon, Washington pear growers vote to continue marketing order
USDA announced the results of an Oregon and Washington pear producer referendum to continue Federal Marketing Order 927, showing that 97 percent of fresh pear growers favored a continuation of the marketing order. “We are... more »
U.S. apple holdings up from last December
According to the U.S. Apple Association, fresh apple holdings on Dec. 1, 2016, totaled 120.3 million bushels, 13 percent more than the inventories reported for Dec. 1 of last year and 12 percent more than... more »
Marketing specialist joins Purdue Wine Grape Team
Purdue University Wine Grape Marketing Extension Specialist Katie Barnett says her job is about two things: connections and possibilities. "When you're buying a wine, you could buy a bottle that's on sale," Barnett said, "but what... more »
Crunch Time Apple Growers makes plans for SnapDragon, RubyFrost
This year’s harvests of the new SnapDragon and RubyFrost apples are underway with crops expected to be the biggest ever. Behind these two apple varieties is Crunch Time Apple Growers, ready with trade and consumer... more »
NYS grown, certified food program launches
A New York State Grown & Certified program has been launched, as well as a new $20 million food hub in the Bronx to increase access to farm-fresh produce. The New York State Grown &... more »
Evaluation services available to Michigan farmers’ markets
Growing Hope, based in Ypsilanti, Michigan, is offering evaluation services to farmers' markets that are members of the Michigan Farmers Market Association (MIFMA). MIFMA is an organization that attempts to unify all farmers' markets across the... more »
Forecast: U.S. apple crop holds steady in 2016
The U.S. Apple Association has estimated the size of the 2016 U.S. apple crop: 245.9 million bushels. If it holds, the crop will be 3 percent bigger than last year’s and 3 percent bigger than... more »
Blueberry industry to continue research, promotion order
Highbush blueberry producers and importers have voted to continue the Blueberry Promotion, Research and Information Order. In a referendum held from July 5 to July 28, 74 percent of the producers and importers voting, and... more »
Farmers markets, farms use Pokemon Go to draw customers
Farmers markets and farm marketers are tapping into the Pokemon Go phenomenon to attract visitors and customers. The app has reached more than 30 million downloads in the U.S., and as many as 25 million... more »
Western Growers updates Produce Price Index website
Western Growers has revamped its “Produce Price Index” (PPI) website to allow consumers to identify the price difference between what customers pay at grocery stores for fresh produce and what farmers receive for their products.... more »
Current Issue
Michigan grower takes helm of USApple board
Water woes challenge Western ag
A sentimental look at the impact of Larry Gut
Meet the Fruit & Vegetable 40 Under Forty Class of 2021
Climatology, tree and small fruits Great Lakes EXPO topics
BioConsortia bids to make a mark on industry
Controlling rodent pests in the orchard
Farm Market column: Seek a brand that builds positive customer response
National Council of Agricultural Employers column: Farm community can help lead to better times
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