Marketing
Michigan Apple Committee launches social media summit
The Michigan Apple Committee is offering a social media summit to teach selected young growers the latest trends and best practices to promote their business and the Michigan apple industry. The Handpicked Social Media Summit... more »
Naturipe hires director of premium products
Naturipe Farms has hired John Johnston as director of premium products, a new position at the berry company. The position aligns with Naturipe’s long-term focus on premium products, which will leverage its grower/owner investments in... more »
Watermelon board to present consumer research
The National Watermelon Promotion Board will present its 2022 Watermelon Consumer Research Findings on Nov. 15. The NWPB and its consumer research partner, Aimpoint Research, will review consumers’ attitudes and awareness toward watermelon and compare... more »
Watermelon board ramps up digital presence
This summer, National Watermelon Promotion Board (NWPB) infused fresh online marketing trends into its consumer communications program to not only remain relevant but also thrive in today’s digital landscape. Recognizing that not all consumers need... more »
CMI promotes new leaders, prepares for growth in apple category
CMI Orchards, Wenatchee, Washington, has promoted several positions, with leadership transitions to prepare for a period of tremendous growth. CMI President Bob Mast said the company continues to “evolve, grow and become ever more complex.... more »
Bryant Christie changes leadership
Bryant Christie Inc., a provider of global market solutions to the food, beverage and agribusiness industries, is changing its leadership team. Bill Bryant, chairman of Bryant Christie Inc. (BCI) since the company’s founding, has moved... more »
Hut! Hut! SnapDragon! New York apple variety aligns with Buffalo Bills
SnapDragon is the official apple variety of the NFL’s Buffalo Bills. The apple, developed in New York at Cornell University, is grown by more than 150 farmers in the state. “The Buffalo Bills organization is... more »
IFPA applauds introduction of Healthy Meals, Healthy Kids Act
The International Fresh Produce Association commends leadership of the House Committee on Education and Labor for its recent commitment to the health of U.S. children via the introduction of the Healthy Meals, Healthy Kids Act,... more »
Organic Produce Summit draws record number of attendees
Hot-button issues explored at the sixth annual Organic Produce Summit (OPS) in Monterey, California, included connecting with consumers in an era of inflation, the rise of omnichannel marketing and the future of supply chain sustainability.... more »
New York ag department launches farm directory
The New York State Department of Agriculture plans to launch a statewide online Farm Directory in mid-June. The Farm Directory will connect consumers to producers of farm products and promote New York farms. The Farm... more »
Current Issue
Wood pulp on tree fruit buds guards against frost damage
Degree days determine cranberry spray protocols
FlightSensor provides pest surveillance
New AI: early size profile available for pears
Inflation, competition influence farm market prices
Technology revolutionizes cherry, small fruit grading, packing
MBG, UF develop late-season Georgia blueberries
Global Biological Accelerator debuts at Salinas event
Never-ending rain leads to pest, disease concerns
Seven takeaways from benchmark survey of markets
CMI: Cherry Marketing Institute approves research projects
Ag Labor Review: Grower concerns help shape NCAE’s mission
see all current issue »
