Marketing
Pear Bureau Northwest celebrates World Pear Day
Pear Bureau Northwest (PBNW) is celebrating World Pear Day Dec. 2 by showcasing global dishes through live-streaming culinary platform Kittch. The eighth-annual pear celebration kicks of the 19th National Pear Month in the U.S. Kittch... more »
Moxxy Marketing adds service for USDA grants
Moxxy Marketing has worked with multiple specialty crop commodity groups to submit applications and obtain funding through USDA Agricultural Marketing Service (AMS) grants. AMS grants are designed to fund projects “that enhance the marketability and... more »
Social media photo contest highlights New Jersey apples
The New Jersey Department of Agriculture is sponsoring a social media photo contest featuring the state's apples. The #JerseyFreshApples contest begins Sept. 6. Fans can share photos of Jersey Fresh apples and mention the orchard... more »
IFPA show features ‘Woz,’ Walmart exec, Olympic athlete
Drawing from the worlds of big business, athletics, and global technology strategy and innovation, the International Fresh Produce Association (IFPA) Global Produce & Floral Show keynote lineup for 2023 includes speakers chosen to inspire attendees... more »
USDA ends Washington apricot marketing order
The USDA is terminating the marketing order that regulates the handling of Washington apricots. The marketing order was established in 1957 but has been operating without handling requirements since 2014, when they were suspended to... more »
Michigan Apple Committee launches social media summit
The Michigan Apple Committee is offering a social media summit to teach selected young growers the latest trends and best practices to promote their business and the Michigan apple industry. The Handpicked Social Media Summit... more »
Naturipe hires director of premium products
Naturipe Farms has hired John Johnston as director of premium products, a new position at the berry company. The position aligns with Naturipe’s long-term focus on premium products, which will leverage its grower/owner investments in... more »
Watermelon board to present consumer research
The National Watermelon Promotion Board will present its 2022 Watermelon Consumer Research Findings on Nov. 15. The NWPB and its consumer research partner, Aimpoint Research, will review consumers’ attitudes and awareness toward watermelon and compare... more »
Watermelon board ramps up digital presence
This summer, National Watermelon Promotion Board (NWPB) infused fresh online marketing trends into its consumer communications program to not only remain relevant but also thrive in today’s digital landscape. Recognizing that not all consumers need... more »
CMI promotes new leaders, prepares for growth in apple category
CMI Orchards, Wenatchee, Washington, has promoted several positions, with leadership transitions to prepare for a period of tremendous growth. CMI President Bob Mast said the company continues to “evolve, grow and become ever more complex.... more »
