Marketing

Oregon, Washington pear growers vote to continue marketing order

USDA announced the results of an Oregon and Washington pear producer referendum to continue Federal Marketing Order 927, showing that 97 percent of fresh pear growers favored a continuation of the marketing order. “We are... more »

U.S. apple holdings up from last December

According to the U.S. Apple Association, fresh apple holdings on Dec. 1, 2016, totaled 120.3 million bushels, 13 percent more than the inventories reported for Dec. 1 of last year and 12 percent more than... more »

Marketing specialist joins Purdue Wine Grape Team

Purdue University Wine Grape Marketing Extension Specialist Katie Barnett says her job is about two things: connections and possibilities. "When you're buying a wine, you could buy a bottle that's on sale," Barnett said, "but what... more »

Crunch Time Apple Growers makes plans for SnapDragon, RubyFrost

This year’s harvests of the new SnapDragon and RubyFrost apples are underway with crops expected to be the biggest ever. Behind these two apple varieties is Crunch Time Apple Growers, ready with trade and consumer... more »

NYS grown, certified food program launches

A New York State Grown & Certified program has been launched, as well as a new $20 million food hub in the Bronx to increase access to farm-fresh produce. The New York State Grown &... more »

Evaluation services available to Michigan farmers’ markets

Growing Hope, based in Ypsilanti, Michigan, is offering evaluation services to farmers' markets that are members of the Michigan Farmers Market Association (MIFMA). MIFMA is an organization that attempts to unify all farmers' markets across the... more »

Forecast: U.S. apple crop holds steady in 2016

The U.S. Apple Association has estimated the size of the 2016 U.S. apple crop: 245.9 million bushels. If it holds, the crop will be 3 percent bigger than last year’s and 3 percent bigger than... more »

Blueberry industry to continue research, promotion order

Highbush blueberry producers and importers have voted to continue the Blueberry Promotion, Research and Information Order. In a referendum held from July 5 to July 28, 74 percent of the producers and importers voting, and... more »

Farmers markets, farms use Pokemon Go to draw customers

Farmers markets and farm marketers are tapping into the Pokemon Go phenomenon to attract visitors and customers. The app has reached more than 30 million downloads in the U.S., and as many as 25 million... more »

Western Growers updates Produce Price Index website

Western Growers has revamped its “Produce Price Index” (PPI) website to allow consumers to identify the price difference between what customers pay at grocery stores for fresh produce and what farmers receive for their products.... more »