strawberries

Investment, need drive in-soil strawberry harvester

Investment, a groundbreaking “commercialized” strawberry harvest and swelling grower interest add up to a good year for Advanced Farm Technologies (AFT). The Davis, California-based company’s T-6 robotic strawberry harvester is one of just a handful... more »

Driscoll’s organic program takes off

Driscoll’s has about 65%-70% of the U.S. market share in organic berries. And according to Emily Musgrave, organic program manager, that presence is growing rapidly. “We have 150 organic growers, including those in the U.S.,... more »

Driscoll’s growth starts with plant

Augustine Renteria has been with Driscoll’s for 31 years. Please excuse him if he treats the strawberry plants he is nurturing at the mega berry company’s California breeding grounds as children. To him, that’s exactly... more »

Lights, steam tackle strawberry disease

A machine that can be programmed to traverse through fields shines a light to help prevent powdery mildew from causing damage to strawberries. Natalia Peres, a professor of plant pathology at the University of Florida... more »

Fancy Farms adapts to challenges in turbulent strawberry industry

Carl Grooms has seen a lot since he entered the strawberry growing business in 1974. He’s leaving the Plant City, Florida, growing operation in the hands of his son, Dustin, but has plenty of concerns... more »

California grower taps talents, resources to find success

Javier Zamora came to the United States from Mexico when he was 20 years old. He lived in the Redondo Beach area near Los Angeles. Most people around him at the time came from different... more »

High tunnels bring berries’ success under cover

In many areas of the country, cold winters and humid, variable growing seasons can limit the profitability of raspberries and strawberries, as well as the survival of blackberries. High tunnels alter the crop environment in... more »

Corteva, Broad Institute license Simplot to use CRISPR-Cas9

The Corteva Agriscience Agriculture Division of DowDuPont, and the Broad Institute of MIT and Harvard have signed a joint intellectual property licensing agreement with the J.R. Simplot Company for foundational CRISPR-Cas9 and related gene editing tools. According to a news... more »

Packaging company Sonoco hooks up with Harvest Croo Robotics

Hartsville, South Carolina-based Sonoco, a global packaging company, has become a joint development partner and investor in the Plant City, Florida-based robotics company Harvest CROO Robotics. “This partnership solidly aligns with our focus on improving the... more »

Creative fruit, machinery, marketing drive Driscoll’s

Build a better mousetrap, the old saying goes, and the world will beat a path to your door. Research and development aren’t always common investments in commodity markets. But the Driscoll’s motto is “only the... more »


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